St David’s Centre locks in students for a night of deals, music, makeovers, and free samples.

When it comes to loyalty programs, there are alternatives to discounts and freebies.

“The Big Chat” initiative by Festival Place was a simple concept: customers would help lure new customers away from competing centers, and receive perks and rewards in return.

Broadway Shopping Centre gave diners a 1-in-6 chance to win back the cost of their meal. Those who didn’t win were still treated to tasty consolation prizes.

How are you communicating your meal deals to shoppers? The CORE sends registered shoppers a Food E-lert text message with a new offer each day, which can be redeemed by showing staff at the participating eatery.

Over 140 million Americans are smartphone owners, a fact that Charleston Town Center Mall didn’t hesitate to capitalize on.

Westfield key partner and prime beneficiary of Australian radio industry campaign that had shoppers flock to ten of its centers to access digital radio demonstration kiosks.

It might seem like a crazy concept, but not every shopping center has to run its own holiday photo program.

Think twice before handing those goodie bags. Shoppers are now looking for higher-value branded gifts, like tote bags.

Watergardens finds its own celebrity chef to front its campaigns and promote its fresh food category, garnering local publicity.