Video Hits

Gift Cards, Sales Promotions & More

Layton Hills Mall raised gift certificate sales 362%, in part by identifying and updating records of local businesses and corporations. Local businesses then received a free movie kit, complete with a spoofed film promoting Layton Hills gift certificates.

The last two years have seen gift certificate sales rise an incredible 362 percent at Layton Hills Mall in Layton, Utah. Marketing Manager Christine Stanger largely attributes the increase to a major marketing initiative that identified and upda[...] Tactics Subscribers Read More...

Gotta Munch

Food & Beverage, Food Court Promotions, Sales Promotions & More

To promote its upcoming food court, Laguna Hills Mall ran a three-week series of teaser ads, inserted a coupon folio into 50,000 newspapers, a shopping bag into another 50,000, and distributed 75,000 flyers on the opening day.

Last year, while an empty second-level space was being transformed into a nine-tenant food court at Laguna Hills Mall in Laguna Hills, California, the marketing department focused on publicizing the grand opening. According to Marketing Director[...] Tactics Subscribers Read More...

Pocahontas for a Day

Gift Cards, Sales Promotions & More

West Manchester Mall had 50 boys and girls competing for prizes in a Pocahontas and John Smith look-alike contest. Afterwards, shoppers were encouraged to stay for the back-to-school fashion show.

Last month, at West Manchester Mall in York, Pennsylvania, 50 boys and girls competed for prizes in a Pocahontas and John Smith look-alike contest. According to Marketing Director Rene Staub, the mall constructed a teepee in a native-Indian sett[...] Tactics Subscribers Read More...

All Aboard!

Food Court Promotions, Sales Promotions & More

Centre Laval asked shoppers to participate in an adventurous sidewalk sale, featuring a 10-day nautical-themed bargain hunt. A sampling promotion was developed in order to keep the food court tenants involved, which boosted food sales and raised awareness of the restaurants.

Shoppers at Centre Laval in Laval, Québec, were recently asked to participate in an adventurous sidewalk sale to celebrate summer vacation. According to Marketing Director Céline Thériault, print ads and door hangers—complete with images of[...] Tactics Subscribers Read More...

Birthday Bonanza

Loyalty Programs, Sales Promotions & More

Exit surveys showed that customers made purchases around the time of their birthday, so Huntington Beach Mall—in conjunction with Traffic Builders—started inviting locals to pick up a free birthday gift at the mall.

Last October, Huntington Beach Mall in Huntington Beach, California, began compiling a database of its most loyal customers. In conjunction with Traffic Builders of Crestline, California, the mall also launched a "Birthday Club," to reward both [...] Tactics Subscribers Read More...

Students by Design

Sales Promotions, Sales Promotions & More

Scarborough Town Centre created a unique fashion event to heighten its fashion image, and gave graduating fashion design students the chance to win $1,000 and promote their work.

Last May, in an effort to heighten its fashion image and to demonstrate the mall’s ongoing commitment to the Scarborough, Ontario, community—Scarborough Town Centre created a unique fashion event. According to Marketing Director Delores Duke[...] Tactics Subscribers Read More...

Timeless Offer

Loyalty Programs, Sales Promotions & More

To attract customers to its new loyalty program, Lougheed Mall combined a direct-mail piece, a four-page flyer, and a gift-with-purchase offer. Card-holding members of the program could receive a ladies fashion watch by redeeming $125 in sales receipts.

Last spring, Lougheed Mall in Burnaby, British Columbia, combined a direct-mail piece, a four-page flyer, and a gift-with-purchase offer to encourage customer participation in the center’s new "Easy Does It" customer loyalty program. Following[...] Tactics Subscribers Read More...

Wish Lists

Sales Promotions, Sales Promotions & More

Hampton Towne Centre’s “Letters to Santa” campaign brightened spirits, while “Power Play” gave children the opportunity to come to the center and play with some of the season’s hottest toys. Posters advertised the toys’ locations and prices, and merchants displayed counter cards with gift suggestions. Sales were up 11%, and Santa photo sales increased by 33%.

Last year, Hampton Towne Centre in Bay City, Michigan, launched a "Letters to Santa" campaign during Santa’s arrival with The Flintstones. According to Marketing Director Robin Wellhousen, Dino the Dinosaur instructed children to mail their Ch[...] Tactics Subscribers Read More...

Shop ’Till You Drop

Sales Promotions, Sales Promotions & More

Ogden City Mall’s holiday shopping getaway package got visitors in the mood to spend, nearly doubing some merchants’ sales.

For three years, Ogden City Mall in Ogden, Utah, has boosted holiday sales by offering a weekend shopping tour for customers living outside the center’s primary and secondary markets. The "Rudolph Runner" package is offered to residents of Roc[...] Tactics Subscribers Read More...

Movie Offer

Sales Promotions, Sales Promotions & More

Century City sought to boost its holiday gift certificate sales by distributing an offer of two free movie passes to those who purchased more than $150 in gift certificates. Certificates were also advertised on-screen in the cinema, reaching 200,000 potential customers. Gift certificate sales were increased 30% over the prior year.

Like many shopping centers, Century City in Los Angeles, California, wanted to boost the sale of its gift certificates over the holidays. To ensure that increase, a direct mail postcard was distributed in mid-November to local residents and corp[...] Tactics Subscribers Read More...