Calling All Shoppers

Sales Promotions, Sales Promotions & More

Magic Valley Mall reached out to more than 25 school districts with its own back-to-school infomercial.

In an effort to reach more than 25 school districts with classes beginning August 15 to September 6, Magic Valley Mall in Twin Falls, Idaho, is taking shopping into area homes by way of its own infomercial. According to Marketing Director Deb[...] Tactics Subscribers Read More...

Stress-free Sweepstakes

Sales Promotions, Sales Promotions & More

Fox River Mall sought to alleviate some holiday stress that the 3,500 employees within experience with its “Stress-free Sweepstakes”. Employees were encouraged to fill out wish lists and enter them in a draw. Santa personally delivered five lucky employees everything they had wished for; and since the lists tore away to become post cards, more than 200 lists were mailed to the employees’ families to serve as gift hints (and to increase the likelihood of a visit to the mall).

When Marketing Director Johnna Van Deurzen developed a merchant program last Christmas, she hoped it would relieve some of the holiday stress experienced by the 3,500 employees at Fox River Mall in Appleton, Wisconsin. Stress-free kits were d[...] Tactics Subscribers Read More...

A Show of Great Gifts

Sales Promotions, Sales Promotions & More

People often don’t know what gift to get someone, or where to get it—so Meridian Mall hosted a 20-minute “Great Gift Ideas” show in center court. Gift suggestions were separated into price ranges of under $20, under $50, and over $50, and each viewer received a card that listed each item, its price, and its location in the mall.

One of the secrets to sales success is to provide merchants with an opportunity to showcase their merchandise. "We always get requests for Christmas gift ideas at our customer service center," says Marketing Director Sherry Laidler of Meridian M[...] Tactics Subscribers Read More...

Shopping on a Small Scale

Sales Promotions, Sales Promotions & More

The Mall at Sears annually sets up its “Hobbitland Children’s Shop”, catering to its youngest shoppers.

It was a concept that began seven years ago as a small gingerbread house. Today, The Mall at Sears in Anchorage, Alaska, annually sets up its "Hobbitland Children’s Shop" the day after Thanksgiving to cater to its youngest shoppers. Initial[...] Tactics Subscribers Read More...

Merry Moolah

Advertising Creative Design, Design Studio, Sales Promotions & More

Mission Valley Center’s “More Merry, Less Moolah” campaign gave shoppers a reason to visit—and come back another time. Overall, 33,200 more people visited the center during the event period.

Despite its reputation as a major player in the highly competitive San Diego, California, market, ongoing renovations and a depressed Southern California economy demanded a call-to-action at Mission Valley Center. "More Merry, Less Moolah" creat[...] Tactics Subscribers Read More...

Let it Ring

Sales Promotions, Sales Promotions & More

Belle Promenade tied into its rural community’s sense of values and traditions to increase holiday sales, traffic, and customer loyalty.

In addition to going through a $13-million renovation, Belle Promenade in Marrero, Louisiana, was battling a perception among locals that the competition was the "in place" to shop. According to Marketing Director Kim Duke, the center decided th[...] Tactics Subscribers Read More...

Sweet Offerings

Entertainment, Sales Promotions & More, Seasonal Giveaways

Shoppers at Mall of Orange had the chance to win their own Valentine’s Day gift. Shoppers chose three gift items worth $150 from over 50 stores, listed them on an entry form, and deposited it in an entry box. The mall purchased three winners’ #1 prizes for them. The merchants were pleased with the extra, cost-free traffic.

Last year, shoppers at Mall of Orange in Orange, California, were given the opportunity to win their own Valentine’s Day gift. During a two-week "For Your Heart’s Desire" promotion—created in conjunction with Omni Productions—customers w[...] Tactics Subscribers Read More...

Queen of Hearts

Entertainment, Sales Promotions & More, Seasonal Giveaways, Special Events

Woodbine Centre combined a direct mail piece, a window display contest and free giveaways for its Valentine’s Day promotion.

Woodbine Centre in Etobicoke, Ontario, combined a direct mail piece, a window display contest and free giveaways during last year’s Valentine’s Day promotion. Approximately 30,000 area households received postcards that invited them to redee[...] Tactics Subscribers Read More...

Loving Letters

Entertainment, Gift Cards, Sales Promotions & More, Seasonal Giveaways, Special Events

Sheppard Centre aimed to include everyone in its Valentine’s Day promotion, “Follow Your Heart to Sheppard Centre”.

Love stories have been part of Valentine’s Day since the beginning of time, but rarely have they extended beyond couples. Last year, at Sheppard Centre in Willowdale, Ontario, then-Marketing Director Kimberly Scutt created "Follow Your Heart t[...] Tactics Subscribers Read More...

Here Come the Brides

Entertainment, Sales Promotions & More, Special Events

On Valentine’s Day, Mall of America’s Rotunda was host to 92 simultaneous weddings. The mass ceremony was conducted by a county district court judge, and broadcast live on a co-sponsoring radio show. All 92 couples were flown (together) on a honeymoon trip to Mardi Gras in New Orleans.

Mall of America in Bloomington, Minnesota, has never been accused of doing things on a small scale, and Valentine’s Day is no exception. Last February 12, 92 couples took the plunge and said their vows in a mass ceremony in the mall’s Rotund[...] Tactics Subscribers Read More...