Cupid Can Wait

Sales Promotions, Sales Promotions & More

Victoria Gardens pampers singles in anti-Valentine’s Day event and promotion. Some 790 people showed up for refreshments, makeovers, sales, and giveaways—yes, including men.

Valentine's Day is for couples, and that makes many singles want to hunker down and wait out the love storm. America's Victoria Gardens offered itself as a suitable shelter last February 9, when it held an "Anti-Valentine's…Pamper Thyself" pro[...] Tactics Subscribers Read More...

A Special Hatch

Sales Promotions, Sales Promotions & More

Stockland Merrylands features professional, amateur and student artists this Easter in eclectic Eggshibition.

Easter celebrations took on big proportions at Stockland Merrylands in Australia. They came in the form of an Eggshibition of nine giant eggs that commissioned Sydney artist Mike Trebert took four weeks to create. The artworks were meant to r[...] Tactics Subscribers Read More...

Clarke Quay Promotes Friends with Benefits

Sales Promotions, Sales Promotions & More

Singapore shopping center plays numbers game to boost traffic, increase loyalty club membership.

Here’s one way to build traffic: reward customers for shopping in packs. It’s the concept that Singapore’s Clarke Quay Central used for its “Friends with Benefits” March sales promotion. The larger the groups were, the deeper the eligi[...] Tactics Subscribers Read More...

Entertainment on the Side

Sales Promotions, Sales Promotions & More

Belmont Forum hosts celebrity chefs to launch Forum Fresh food precinct, runs Camp Cuisine program for school children to discover a variety of foods and learn the benefits of eating fresh produce in season.

It’s no secret that shopping centers face an uphill battle in the foodie wars. The practicality of the one-stop shop is no longer enough to consistently produce queues in food courts, especially with the rising popularity of food trucks and ni[...] Tactics Subscribers Read More...

Face Value: Centre Commercial’s High-Profile Magazine Launch

Sales Promotions, Sales Promotions & More

French center won’t give out namesake publication for free. Readers will pay $16 per issue (more than $30 to have it home delivered) that will be packed with everything from investigative reports to interviews.

There was a time when shopping centers used the word “catalog” to describe the publications that they produced to promote their retailers. That moniker has since gone out of favor, replaced by “magazine” to fit the industry’s lifestyle[...] Tactics Subscribers Read More...

Call of the Fashionably Wild

Sales Promotions, Sales Promotions & More

Canada’s great outdoors inspire Edmonton City Centre’s B2B deals.

You don’t need to be a racecar driver to enjoy a ride behind the wheel of a Ferrari. Not everyone who walks around in an Arc’teryx jacket is a mountaineer, either. The consumer urges usually stem from people subscribing to a lifestyle ideal.[...] Tactics Subscribers Read More...

Forest Hill Chase Woos Families

Food Court Promotions, Sales Promotions & More

$10 gifts with fresh food purchase were among marketing tactics to support retailers and create consumer habit of visiting Fresh Food Precint.

The Australian mall has a whole line-up of activities and promotions planned to promote its new Fresh Food Precinct. Beginning this month and until June, it will host Family Fresh Weekends with midday special events like children’s cooking cla[...] Tactics Subscribers Read More...

One for the Early Birds

Food Court Promotions, Sales Promotions & More

Tampines Mall makes it easy for local residents, students and workers to start their day in its food court.

The flyer says it all. Singapore’s Tampines Mall wants shoppers to start the day off right, and preferably at one of its F&B outlets. This is the kind of no-fuss marketing strategy that could make your center’s food court the gathering place[...] Tactics Subscribers Read More...

Tasty Enough to Read

Food & Beverage, Food Court Promotions

UK center delivers compelling marketing argument on its website and via social media pages to attract shoppers to its eateries.

Bluewater’s website is giving Kent (UK) shoppers and visitors a lot of reasons to stop for a bite, and that’s even before they step inside the property. The center’s food vendors and offers are neatly organized in three broad categories: E[...] Tactics Subscribers Read More...

Intu Potteries Waves Its Magic Wand

Sales Promotions, Sales Promotions & More

Game show sees participants sitting on Cinderella throne to select a box of shoes from mall display wall. If the shoes fit, they’re free.

You know how the story goes: if Cinderella can slip her foot into that legendary glass slipper, then she’ll go from rags to riches. That fairytale ending has inspired Intu Potteries to deliver a similar experience to its shoppers—minus the f[...] Tactics Subscribers Read More...