Arresting: A Pop-Up Event

Sales Promotions, Sales Promotions & More

Shopping Center marketer sees her marketing budget increased after holiday village event boosts sales by nearly nine percent.

While some marketers are struggling to secure their holiday budgets, the Academy’s Anna Bluman has seen her promotional fund grow. Last year, she asked the landlords of the 65,000sqft Scottish center for £15,000 ($24,225) to help back her “[...] Tactics Subscribers Read More...

GSUSA Rings In Year of the Girl at MOA

Pop-Up Stores, Sales Promotions, Shopping Center Business

Girl Scout Shop pops up at the Mall of America and yes, it sells a whole lot more than those tempting cookies.

The Girl Scouts of Minnesota and Wisconsin River Valleys won’t need to hit the streets quite as hard as usual to sell their famous cookies and other branded products this year. For five weeks, they’ll have their own store at the Mall of Amer[...] Tactics Subscribers Read More...

Backing the Recovery

Sales Promotions, Sales Promotions & More

Watters Creek at Montgomery Farm shows its allegiance to the stars and stripes with “Made in America” shopping guide in bid to help boost local economy

The people of Texas are known to be state proud, but this past Presidents Day Watters Creek at Montgomery Farm (Watters Creek) appealed to their country allegiance. The Allen shopping center marked the holiday with the “Made in America” camp[...] Tactics Subscribers Read More...

The Power Of Qee

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Chadstone grosses close to $97 million in sales in one month with high-profile campaign

What do toy bears have to do with L’Oreal Melbourne Fashion Week? Prior to March 2011, the answer coming from shoppers at Australia’s Chadstone-The Fashion Capital probably would have been “uh, nothing?” But that all changed when the cen[...] Tactics Subscribers Read More...

Every Bit Counts

Sales Promotions, Sales Promotions & More

Shopping for the latest styles is nice, but students heading back to school need to figure out a way to manage their money first.

Come the New Year, what students need even more than a fresh and fashionable wardrobe is a way to stretch their budget. Duncan Yard in Hatfield, South Africa has planned an event that will help them do just that: a University Book Sale. On th[...] Tactics Subscribers Read More...

Back to School in January

Sales Promotions, Sales Promotions & More

Celebrity sighting news and exclusive perks draw student shoppers to California mall.

Like South Africa’s Duncan Yard, The Oaks believes in giving students some support when they head back to school after the holidays. This January, the California mall’s guest services staff will search the stores for sales and special offers[...] Tactics Subscribers Read More...

The Urge to Grow

Sales Promotions, Sales Promotions & More

Five AMP shopping center embrace a head office-led marketing initiative and pool their resources to co-create and fund customizable glossy magazine.

Center-based marketers aren’t always fond of corporate-led strategies. Giving up control, the prospect of implementing a cookie-cutter program that doesn’t exactly fit a local clientele and possibly having funds held back are just a few of t[...] Tactics Subscribers Read More...

Wrapping Up Christmas and Ringing In the New Year

Sales Promotions, Sales Promotions & More

Here are seven ideas for how to keep your shoppers engaged during the holidays, and give them a reason to return once Santa has left the mall.

Retailing for Christmas 2011 is now behind us and many forecasted it would be one of the more difficult trading periods we have had for a number of years. In the lead up to Christmas, I traveled through Europe and the Americas and found that bus[...] Tactics Subscribers Read More...

Fit to Print

Sales Promotions, Sales Promotions & More

Event calendar proves an important advertising platform for tenants, with monthly focuses that highlight a number of center retailers.

It’s a familiar site: people hurrying about, eyes glued to their smart phones to check e-mails, text messages and entries in their electronic diaries. In such a context, why would The Potteries shopping center bother to spend over $54,000 on p[...] Tactics Subscribers Read More...

Spot the Props!

Sales Promotions, Sales Promotions & More

Shop window contest just one of several initiatives that Larimer Square has planned to support the arts.

Larimer Square and the Denver Center for the Performing Arts (DCPA) have very different business goals, but they do share a strong commitment to the arts. Over the past two holiday seasons, they have joined forces to host the Spot the Prop conte[...] Tactics Subscribers Read More...