Like their music, literature, and TV choices, the task of selling to teens can be a shock to many marketers’ systems. But delve into the youth culture, and you’ll discover consumers who are ready to listen and eager to discover new brands.

The Mall at Millenia cured shoppers of Common-Mallaria with its heavy doses of signature events, and the mall’s carefully prescribed checklist of story ideas and photo opportunities.

Valley Fair Mall celebrated Armed Forces Day with patriotic flair.

The Ala Moana shopping center created the tale of Merry the elf, who fell from Santa’s sleigh and now adventures in Hawaii.

The Galleria at Sunset took a direct approach to winning back shoppers from its newest competitor.

McArthurGlen Designer Outlet’s “Ready” campaign helped it spring back into action after a fire forced it to close.

Upper Canada Mall responded to declining rental revenue with ‘Operation Breakpoint’, a comprehensive retailer and operations program.

When the City of Toronto implemented its no-smoking bylaw, First Canadian Place sought to rescue its restaurants with a call to action.

Trains, planes and automobiles are taking tourists to retail destinations worldwide. Marketers are ready to greet them with open arms—and tills.

A column on gifts with purchase.