Kanyon showed some guts when it developed and hosted a launch party weeks before opening its doors to shoppers in the heart of Istanbul, Turkey.

Even in emerging markets such as Central and Eastern Europe, effective shopping centre marketing still comes down to sound research and market awareness.

Small center marketing isn’t about trying to recreate programs that were meant to support regional schemes. Understand the realities of your centre—don’t focus on how or where it falls short of the marketing conditions at other, bigger centers.

Eastgate shopping centre’s “Shop for a Job” event was created to help participating retailers find their next hires. In just three days, 310 vacancies were filled.

The 2006 BCSC Purple Apple Awards saw half of its entries come from new participants, suggesting that within the industry, awareness has grown and interest in winning has increased.

Germany’s retail sector, like the national economy, is working through its jitters and attempting to build a brighter future.

Seaway Mall challenged local shoppers to present business plans to the mall in response to economic pressures. The winning contestants received a cash prize and retail space.

The key to marketing retail and shopping parks is in making the most of the properties’ unique outdoor structures.

Whether or not you intend for them to, things your shoppers see have a visual impact on them. It’s important to make a good first impression.

The Continuing Education program was a chance for participants from 22 European countries to make valuable and enduring business contacts abroad.