One More For The Record Book

Ayala Malls’ Glorietta celebrates launch with mega fashion show

Breaking a Guinness World Record is one way to bring attention to a shopping center revamp. It was the strategy that Ayala Malls used to re-launch its Glorietta property in the Philippines’ Makati CBD. Having undergone a 34,000sq.m. expansion,[...] Tactics Subscribers Read More...

Back To Style

Catwalk Shows, Style Lounge

A model search produced the amateur lineup for Swansea Mall’s Back-to-School Bash fashion show.

Sure, the first day of school signals the start of another year of discovery for young minds. It also spells F-A-S-H-I-O-N for many of them, so Swansea Mall gave them what they wanted. On August 18, the U.S. mall held an afternoon Back-to-Sch[...] Tactics Subscribers Read More...

All Male Fashion Fiesta

Catwalk Shows, Community Room, Fundraisers, Style Lounge

Tamarack Centre boosts publicity by 324% with a Mexican-themed fundraiser.

Canada’s Tamarack Centre caught the eye of the media on September 17, 2008, when it held its All Male Fashion Fiesta. The show, which garnered more than 262 column inches in editorial coverage and caused the mall’s publicity to soar 324 perc[...] Tactics Subscribers Read More...

A Shoe-Lover’s Affair

Catwalk Shows, Entertainment, Sales Promotions, Sales Promotions & More, Style Lounge

A more Web-savvy Bayview Village hosts another category marketing campaign.

Sequels are tricky. They can turn a creative franchise into a gold mine or they can send intended audiences running for their lives. So far, Bayview Village’s Ultimate Shoe-Lover’s Event looks like a keeper. On February 9, the Canadian sh[...] Tactics Subscribers Read More...

Strand Showcases Style

Catwalk Shows, Entertainment, Style Lounge

The Strand shopping center was host to some of Australia’s top fashion designers, who battled it out on the catwalk.

The Strand shopping center in Sydney, Australia has long supported Australia's top designers. So it was fitting for the stylish center to provide its perfect venue to toast the next generation of big names in fashion. Recently, Australia's ho[...] Tactics Subscribers Read More...

The Fashion Files

Catwalk Shows, Entertainment, Style Lounge

Fashion events should be about more than models sashaying down a runway in the latest styles.

Erdem Moralioglu’s future recently got £100,000 (148,000 euros) brighter. On 21st September, the up-and-coming designer scooped up the 2005 Fashion Fringe award at London Trocadero. Beating out three other aspiring designers, Moralioglu won t[...] Tactics Subscribers Read More...

Fashion Flops

Catwalk Shows, Charity Partnerships, Community Room, Style Lounge

Northgate Mall put an interesting spin on Father’s Day: show off dad’s fashion flops from years past, and register him for a chance to win a $500 shopping spree.

Marketing Director Leslye Amber of Northgate Mall in Cincinnati, Ohio held an unusual Father's Day fashion show last June that was anything but fashionable. Dads, kids and moms were asked to dig deep into the depths of dad's closet to find fashi[...] Tactics Subscribers Read More...

Spitting Image

Catwalk Shows, Community Room, Entertainment, Special Events, Style Lounge

Over 600 people attended Coventry Mall’s “Mom and Me Look Alike” Mother’s Day contest.

More than 600 people turned up at Coventry Mall in Pottstown, Pennsylvannia for an unusual Mother's Day contest that raised the question of family similarities. It was called the "Mom and Me Look Alike" contest. The event was tied in with a fash[...] Tactics Subscribers Read More...