QVB Reveals Its Latest Sydney Style Icon

Actress Miranda Otto lends her star power to the center’s fall/winter campaign.

Celebrity endorsements are supposed to have lost some of their marketing power in this era of social media, Joe Average blogging, and peer counseling. We beg to differ. Consumers might not be willing to blindly follow a celebrity's advice anymor[...] Tactics Subscribers Read More...

GGP Taps Barefoot Blonde For Fall Fashion Guide

Fashion Blogs, Style Lounge

Fashion and family blogger Amber Fillerup helps GGP shoppers solve their fall fashion needs.

Sweater weather is here, and our lattes are full of pumpkin spice. It's time for fall fashion, and GGP is ready for it. The company recently rolled out its 2015 fall style guide with the help of Barefoot Blonde, style blogger Amber Fillerup. [...] Tactics Subscribers Read More...

Fashion within Reach: GGP Keeps its Blog Local

Fashion Blogs, Style Lounge

Fearless Fashionista launched to not only inform customers, but also encourage them to sign up for GGP’s loyalty club program.

Blogs are great places to look for stylish new merchandise, if you can get your hands on it. That’s why General Growth Properties (GGP) created the Fearless Fashionista blog just for Southern California shoppers. Jennifer Geisman, creator of B[...] Tactics Subscribers Read More...

Do You Know Karl?

Fashion Blogs, Style Lounge

The Coveteur give Yorkdale a PR boost through collaborations with couture designers, fashion press editors, and other key figures.

Yes, Lagerfeld. Well the marketers at Yorkdale Shopping Centre are now in his extended circle. Last holiday season, they established a partnership with The Coveteur, a blog dedicated to all things chic and which also counts Vogue and the Chanel [...] Tactics Subscribers Read More...

South Bay Galleria’s Mobile Campaign

Fashion Blogs, Style Lounge, Stylist and Personal Shopping Services

South Bay Galleria attracts new mobile club members with text-to-win incentives. From time to time, the center takes a more elaborate approach involving fashion displays.

If you build a new shopping complex, there is a good chance to that some shoppers will come. That rationale doesn’t really apply on the Web, though. You can launch as many online programs as you want, and still get zero traffic. California’s[...] Tactics Subscribers Read More...

Come Shop With Me!

Fashion Blogs, Sales Promotions & More

Attracting consumers and encouraging spending during an economic slowdown isn’t easy, but it is certainly possible.

As consumers continue to jealously guard their wallets, shopping centers are having to adopt ever more persuasive “come hither” tactics. The recession has mostly put paid to high-budget incentives such as giveaways and prizes, so marketers a[...] Tactics Subscribers Read More...

Full Motion Blogging

Fashion Blogs, Mall Websites, Social Media Campaigns

Plaza Las Americas keeps shoppers’ styles up-to-date with a video fashion blog.

If Facebook is indeed becoming so 2008, then some might say so are text blogs. Right or wrong, Plaza Las Americas is looking ahead, keeping its Web visitors updated on the latest styles through a video fashion blog. Hosted by Desirée Lowry, Mis[...] Tactics Subscribers Read More...

LuxTV for Bargain Hunters

Fashion Blogs, Social Media Campaigns, Stylist and Personal Shopping Services

Generating PR using a series of online videos, with the help of a fashion designer and an editor.

Luxury is spending much less on something that you really want. This little mantra will likely resonate with shoppers for some time to come and it was coined by one of Value Retail’s PR allies, Anna Mason of U.K.-based Maison Mason. The sty[...] Tactics Subscribers Read More...

Moving Blogging Forward

Fashion Blogs, Mall Websites, Style Lounge, Technology Lab

Rosedale Center launched a blog site, staffed by a trend expert, in order to stay in touch with shoppers and promote hot sales.

You'd have to be a caveman to have missed that the blog phenomenon is sweeping the Internet. Short for Web Log, a blog is a publicly accessible online diary covering any number of topics as determined by its creator, and in some cases, by its re[...] Tactics Subscribers Read More...