Holographic 4D experience part of new Polo Women’s New York City brand launch, mixes live performance and computer-generated content.

Sandton City and Audi had made an impression a while back with their “big top” show during SA Fashion Week. The South African mall brought back the theme for the holidays, this time with Zip Zap Circus, to help get kids off the streets.

Don’t be fooled: Kids have a strong fashion sense and they’re confident enough to express it. Even Fashion Guy John Chwyl learned a thing or two.

Fashion Week is a time to look way ahead to the next trends, but MEC uses its archived coverage of the style event to bring shoppers up to speeds right before a new fashion season begins.

Fearless Fashionista launched to not only inform customers, but also encourage them to sign up for GGP’s loyalty club program.

Ayala Malls’ Glorietta celebrates launch with mega fashion show

The Coveteur give Yorkdale a PR boost through collaborations with couture designers, fashion press editors, and other key figures.

A model search produced the amateur lineup for Swansea Mall’s Back-to-School Bash fashion show.

Plaza Las Américas developed a formal strategy to convince fashion editors to cover its tenants and their product mix. The concept was to identify and communicate to the media seasonal fashion trends, and back them up with Plaza store merchandise.

Swivel technology enhances fashion shopper experience in virtual dressing room that’s connected to social networks like Facebook and Twitter.