South Bay Galleria attracts new mobile club members with text-to-win incentives. From time to time, the center takes a more elaborate approach involving fashion displays.
Technology company debuts free high-tech fashion fitting service at King of Prussia Mall to kick off Fashion’s Night Out event.
Yorkdale seeks out 10 people that personify its style and spirit, and features them in its Spring 2010 campaign.
Consumers need a compelling reason to put down their gadgets, step away from the TV, and go to the mall. Simple entertainment just doesn’t cut it anymore.
Attracting consumers and encouraging spending during an economic slowdown isn’t easy, but it is certainly possible.
General Growth malls team up with TLC’s What Not To Wear to offer shoppers wardrobe tips and advice.