Shopping at Broadway Sydney Is Virtually Trippy

New “Mix It Up” app gives new dimension to Sydney center’s retail experience.

You can tell shoppers about your new stores and eateries, or you can show them. We don't need to tell you which option might be most effective in this Digital Era. Broadway Sydney's Justine Saltmarsh is all for making a visual impact, and the ma[...] Read More...

Strategies for Success in the M-Commerce Age

Mobile Commerce, Technology Lab

Eye-tracking technology can help retail brands better understand online consumers.

Mobile commerce is destined to be the big buzz of 2016, with 95-percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the avenue for e-commerce. Brands and reta[...] Tactics Subscribers Read More...

Westfield Shoppers Follow Actors’ Style Lead

Social Media Campaigns, Technology Lab

Variety feature gets fashion hounds closer to celebrities’ best kept style secrets.

Stylists always claim to be in the know when it comes to celebrities' red carpet-worthy looks. The Westfield marketing crew can actually do it with a straight face. The developer has signed on as the fashion partner of Variety Studio: Actors on [...] Tactics Subscribers Read More...

Take the Super Bowl Ad Personality Test

Technology Lab, Viral Advertising

Brands will pay as much as $5 million for a 30-second chance to grab your attention.

In just a few weeks, fans of American football will grab their favorite pub food and snacks, find a comfortable seat and take in the action of Super Bowl 50. Between now and then, they’ll have settle for the usual debates around which two team[...] Tactics Subscribers Read More...

JCPenney Knows Where the Real Santa Lives

Entertainment, Technology Lab

Shoppers got to head off on a special journey to Santa’s 3D world.

Kids are told every year how lucky they are that Santa would take time out of his busy schedule to drop by their local mall just to hear their Christmas wishes. JCPenney, however, figured that he had better things to do so this past December, it[...] Tactics Subscribers Read More...

Mobile Fringe: Your One-Stop Shop

Technology Lab

SPONSORED FEATURE – What started out as a smartphone app company, in the very early days of the iTunes store, has now grown to offer a broad spectrum of marketing software tools.

With more than 100 shopping center clients, we at Mobile Fringe are able to help those using our solutions to streamline content, offer shoppers an amazing digital experience regardless of device (e.g., iPhone, PC, digital directory boards), imp[...] Read More...

Why App Sign-up Numbers Don’t Mean Much

Apps, Technology Lab

According to Appboy’s recent research, the real key indicator to focus on is consumers’ early and sustained engagement with your mobile app.

Companies used to consider themselves social media leaders if they had a higher number of Facebook fans and Twitter followers than the competition. We all know better by now. Well, counting heads isn’t that much more useful in the consumer app[...] Tactics Subscribers Read More...

Purina Returns to Millennial Favorite, Puppyhood

Technology Lab, Viral Advertising

BuzzFeed gets to the heart of a matter of importance to Purina’s Millennial audience: how to approach adulthood.

Ever wonder how things went for little Chloe and her owner, Max, after Purina's first Puppyhood video? The saga continued briefly on one of Purina's YouTube channels, but this month it's back with its original partners at BuzzFeed for a very spe[...] Tactics Subscribers Read More...

A Mall Opens Virtually on Xbox One

Technology Lab, Technology News

All you need to try clothes on in this mall’s changing rooms is a TV set and a gaming console. Could this latest mashup be the future of retailtainment?

The news of yet another mall opening its doors online might have fallen on deaf ears yesterday in the brick-and-mortar world. This is, after all, the holiday season, when shopping centers vie for record traffic while their tenants enjoy operatin[...] Tactics Subscribers Read More...

GoldieBlox Doubles Down on Girl Power

Technology Lab, Viral Advertising

Video highlights female role models from 5 to 82.

Toy company GoldieBlox has been big on girl power since its launch in 2012. It's new campaign takes that a step further. Fast-Forward Girls 2015 not only celebrates the real role models paving the way for today's young girls, it also celebrates [...] Tactics Subscribers Read More...