Tesco Gets Spooky for Halloween

The grocer scares shoppers, then helps them with spooky tips for DIY Halloween décor.

Grocers usually focus on Halloween treats: the candies and chocolates that fill trick-or-treaters' bags on All Hallow's Eve. For its latest ad, however, Tesco goes straight for the tricks, creating a "spookermarket" that's far too spooky for us.[...] Tactics Subscribers Read More...

Target Helps Kids Get Active and Save Lives

Charity Partnerships, Technology Lab, Technology News

Partnership with UNICEF leads to unique wearable tech for kids.

Wearable technology is still in its infancy, so it's no surprise when a company comes out with a new toy that's less than entirely useful. Take DrumPants, for example: pants that are also drums (or are they drums that are also pants?). But Ta[...] Tactics Subscribers Read More...

Bayfair Takes Flight

Technology Lab, Technology News

The center’s Spring/Summer campaign employs 3D Holocube technology.

Last month, New Zealand's Bayfair Shopping Centre trialed a new technology it hopes to get much more use out of in the future: 3D holograms. The center took the chance to debut the technology in New Zealand, in what it believes is a first-to-[...] Tactics Subscribers Read More...

Dove Fights For Social Media Self-Esteem

Social Media Campaigns, Technology Lab

#NoLikesNeeded asks the world to give girls a better measure of self-worth.

If you're on Facebook or Instagram, you probably know the agony of putting up a photo and getting no Likes - or the ecstasy of seeing those Likes flood in. Even social media users who've had years to build their own self-esteem fall into that tr[...] Tactics Subscribers Read More...

Doe As Barras Turns Wasted Space Into Opportunity

Technology Lab, Viral Advertising

Agency puts the dreaded YouTube black bars to good use.

If you've ever uploaded anything from a phone camera onto YouTube, you've probably encountered the dreaded black bars. Filming vertically seems entirely natural on a phone, but video sites simply aren't designed for vertical videos. Black bars a[...] Tactics Subscribers Read More...

National Geographic Signs Online Tourism Deal

Technology Lab, Technology News

The digital marketing partnership could serve as a blueprint for retail destinations wanting to attract inbound travelers.

Avid travelers who consider NationalGeographic.com their go-to site for discovering new destinations and planning their trips might suddenly feel the urge to book their next vacation in Florida. Just five days ago, the National Geographic Societ[...] Tactics Subscribers Read More...

Retail Breakthrough: The Simon SAID Blog

Mall Websites, Technology Lab

The U.S.-based real estate developer has a new lifestyle blog that will give established online destinations a run for their share of consumer eyeballs and engagement.

Simon Property Group (Simon) is seemingly out to prove that it is possible for a real estate developer to build a brand that’s as strong and high profile as any of the ones that it houses in its shopping centers. It reached another corporate m[...] Tactics Subscribers Read More...

Large-Scale Retail Laboratory Opens in Shanghai

Technology Lab, Technology News

Image credits: The Fung Group

The Fung Group’s Explorium allows brands to analyze their interactions with shoppers in real time.

Adopting new retail technology often feels like something of an experiment, but perhaps nowhere so much as Explorium, a retail laboratory that has just been unveiled in Shanghai. Created by the Fung Group, a Hong Kong-based company with retail o[...] Tactics Subscribers Read More...

Retail Data Breaches: Is Your Mall at Risk?

Technology Lab, Technology News

If you don’t yet have a CISO on your team, it’s time to add one. That’s one of the tips that Experian’s Michael Bruemmer shared with Tactics.

Cybercrime costs the global economy up to $500 billion annually, and half of online adults have been the victims of it over the past year in America alone. Those are staggering numbers coming out of the Cybercrime Center, a special business unit[...] Tactics Subscribers Read More...

Ivanhoé Cambridge Launches YouTube Series

Social Media Campaigns, Technology Lab

Global developer focuses on the human experience to position its real estate portfolio as more than an accumulation of building addresses on a map.

Shopping centers and mixed-use developments are living organisms, not just brick-and-mortar constructions. That’s the message that Ivanhoé Cambridge is striving to get across through a series of branding videos that it released a few days ago[...] Tactics Subscribers Read More...