7 Things to Check When Making Your Website Mobile-Friendly

Mall Websites, Technology Lab

URL links, third-party widgets, and page connections are among key elements MGID’s Maria Shinkevich says you should watch when designing a mobile website.

Somewhere deep within the halls of a sprawling Mountain View Googleplex corporate campus, some buttons were pressed and with a single motion, the algorithm changed. Legions of online publishers watched as the weight of the algorithm descended an[...] Tactics Subscribers Read More...

Simons Creates a 21st Century Portrait of Canadians

Technology Lab, Technology News

The Quebec-based clothing retailer invited artist and novelist, Douglas Coupland, to mark its nationwide expansion with a unique sculpture.

For nearly 175 years, clothing retailer Simons has been located solely in Quebec, Canada. That's now changing, thanks to a rapid expansion plan that will see stores open in Vancouver, Calgary, Mississauga, and Ottawa over the next two years. The[...] Tactics Subscribers Read More...

The Little Prince Lands in Joy City

Mall Websites, Technology Lab

Shanghai mall’s cultural exhibit proves to be a good testing ground for Smart Social Platform marketing strategy

Last December, Shanghai Joy City became a gateway to the fancilful world of The Little Prince, the famous tale by Antoine de Saint-Exupéry. For shoppers who visited the three-month exhibit, held as part of celebrations to commemorate the 50th a[...] Tactics Subscribers Read More...

Follow the Penguin

Apps, Technology Lab

Harmony Internet helps Broadway Shopping Centre create some AR holiday magic

Mall shoppers rarely need directional signage to find Santa during the holidays. His grotto is usually smack in the middle of the common area. But that doesn’t mean it’s necessarily pointless to lead them there. Take Broadway Shopping Centre[...] Tactics Subscribers Read More...

Nordstrom Goes for Size on Instagram

Social Media Campaigns, Technology Lab

Retailer turns a 13,400 sq.ft. installation on its Seattle flagship store’s rooftop into a giant social media post.

Success on social media networks comes from content relevance, creativity, and speed. With its latest PR stunt, Nordstrom has made it about size too. The American-based upscale department store giant's visual team produced a 55-foot re-creation [...] Tactics Subscribers Read More...

Krispy Kreme Doughnuts Online Game Promotes Guilt-Free Decadence

Technology Lab, Technology News

Australian chain invites customers to discover new product range one digital lick at a time.

Have you ever felt compelled to lick an ad on your smartphone because it looked so good? Krispy Kreme Doughnuts in Australia is hoping to trigger that kind of reaction from its customers with an online game that allows them to try its new Decade[...] Tactics Subscribers Read More...

Checkpoint Systems Releases Retail Security App

Technology Lab, Technology News

EVOLVE-Store works on smartphones and tablets to support real-time electronic article surveillance in shops.

Shoppers with sticky fingers could lift merchandise from a store and walk out the front door before an associate even had a chance to react. Organized retail crime groups, which America's National Retail Federation says costs its industry $30 bi[...] Tactics Subscribers Read More...

Dating Is the New Starbucks Marketing Angle

Social Media Campaigns, Technology Lab

Seattle-based coffeehouse giant teams up with Match.com to serve up more than liquid comfort on location and online for Valentine’s Day.

Starbucks has made its fortune selling “liquid comfort” to go with its wide range of java and tea concoctions. It is now offering comfort of another kind: the perfect place for a first date. The Seattle-based retailer recently used the �[...] Tactics Subscribers Read More...

Global Influencers Take Over Square One’s Social Accounts

Social Media Campaigns, Technology Lab

Seven style hounds offer up their own social accounts to boost the Canadian mall’s profile online, and take turns leading the #SQ1Takeover campaign during Fashion Week events.

The “think globally, act locally” motto seems to have resonated with the marketing strategists in charge of turning Square One shopping center into a premier fashion destination. Last month, they launched the #SQITakeover campaign in partner[...] Tactics Subscribers Read More...

Houndshill’s Social Media Success Was Sparked by Another Brand’s Ads

Social Media Campaigns, Technology Lab

CompareTheMarket.com’s meerkat campaign starring Aleksandr Orlov and Baby Oleg proved that it could be effective outside the realm of the insurance business, and even give a UK mall a hook for its competition.

You might not have heard of Baby Oleg, but at least 3.5 million people have. That’s good for the UK’s Houndshill Shopping Centre. It ran a successful competition last summer with the meerkat character as its theme, and managed to produce tha[...] Tactics Subscribers Read More...