Expanding Matter

Technology Lab, Technology News

No storage space? No problem. The Adiverse signage and visual merchandising system can virtually hold thousands of articles.

The Adidas universe is a big one: more than 8,000 pairs of athletic shoes…and counting. Try jamming that into a small retail shop’s storage room. Then again, don’t bother because the Adidas merchandising experts have found a better solutio[...] Tactics Subscribers Read More...

The One-Click Wonder

Technology Lab, Technology News

Regular E-mail alerts sent to attention-deficient shoppers lead Clarks Village to trackable retail sales and increased productivity.

Clarks Village didn’t have any difficulty producing tangible evidence to back its digital marketing strategy. The UK outlet center was able to turn its “You’ve Got Mail from Clarks Village” into over £150,000 ($237,000) in retail sales [...] Tactics Subscribers Read More...

Snap that Tag

Social Media Campaigns, Technology Lab

Hollywood & Highland entices customers to live large with QR code-backed advertising campaign to promote both technology and fall fashion.

Re-purposing of technology developed for sectors such as manufacturing and the military has led to much innovation in consumer marketing. California’s Hollywood & Highland Center (H&H) has jumped on quick response (QR) codes or tags to support[...] Tactics Subscribers Read More...

Fashion in 3D

Mall Websites, Technology Lab

Complexe Les Ailes added a new dimension to its category marketing strategy when it launched a 3D campaign to present the spring’s fashion trends.

The campaign posters that Canada's Complexe Les Ailes place on its three levels revealed new looks in 3D, turning browsing into a whole new experience for shoppers. With the free 3D glasses they could pick up on-site, visitors discovered seven n[...] Tactics Subscribers Read More...

Eyeballing Market Share

Technology Lab, Technology News

Out-of-home advertising market research project has firm literally tracking the movements of shoppers’ eyeballs to see what catches their attention at the mall.

No more counting eyeballs, advertising experts will tell you. But nobody said anything about tracking them, until now. Fittingly, EYE Corp. was the firm that commissioned Access Testing to conduct a new out-of-home advertising study this past Ju[...] Tactics Subscribers Read More...

A Timely Service

Sales Promotions, Technology Lab

CouponSherpa.com lists holiday shipping deadlines for Christmas along with its selection of coupons.

With so many consumers doing their holiday shopping online, CouponSherpa.com came up with a nifty service idea: a simple page on its website where it lists holiday shipping deadlines for Christmas 2009. Visitors to the site can view a roster [...] Tactics Subscribers Read More...

Eye on the Summit

Technology Lab

Brands like First Ascent and Patagonia have gone beyond selling products to virtually and literally breaking new trail for their customers.

If you want to take your online branding to the next level, have a look at what outdoor gear manufacturers are doing. Brands like First Ascent and Patagonia have gone beyond selling products to virtually and literally breaking new trail for thei[...] Tactics Subscribers Read More...

Flippin’ Fashion

Style Lounge, Technology Lab

Masonville Place’s video contest drew a crowd of contestants by offering higher-end loot.

The trouble with retail contests isn’t that they’re a dime a dozen. It’s that too many of them fail to inspire in the loot department. Not so at Canada’s Masonville Place. The prospect of winning a free Flip video camera was alluring eno[...] Tactics Subscribers Read More...

P-E-A-C-E, Peace!

Technology Lab

Gap develops a holiday mini-site to promote its cause—and its brand.

There was Mac vs PC; now the greeting card vs. e-greeting battle is brewing. Gap is clearly on the e-greeting side. It has developed a holiday mini-site to promote its cause—and its brand. CheerFactory.com has one purpose: encouraging consu[...] Tactics Subscribers Read More...

Squeaky Clean

Sales Promotions, Social Media Campaigns, Sustainability, Technology Lab

Volkswagen’s TDICurious.ca aims to educate consumers about clean diesel and its benefits.

Volkswagen (VW) is one of those brands that have managed to inspire a sub-culture that current customers relish and potential ones aspire to experience. A case in point is the current fancy for the company’s TDI line of clean vehicles, whose n[...] Tactics Subscribers Read More...