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Chief_TwELF on the Case

Mall Websites, Social Media Campaigns

Simon takes to Twitter, represented by the TwELF in Chief, and launches a Christmas Countdown micro-site.
Simon’s Web-savvy elves are busy keeping shoppers’ abreast of the special events, promotions and text-to-win contests taking place this holiday season at malls across America. The TwELF in Chief has already sent out more than 200 tweets on T[...] Tactics Subscribers Read More...

Holiday Wordsmiths

Mall Websites, Sales Promotions & More, Seasonal Giveaways

Capilano Mall’s mystery word contest has shoppers explore its website, then draws them in to its physical location.
The Internet vs. brick-and-mortar debate is losing some of its relevance now that retailers and malls have fully embraced the idea of communicating and trading with consumers online. Capilano Mall keeps one marketing arm in each environment with[...] Tactics Subscribers Read More...

Front Row Seats Redefined

Special Events, Technology Lab

Step into the very real world of virtual events: a Q&A with Joerg Rathenberg, Senior Director of Marketing, Unisfair.
Q: What is the advantage of hosting a virtual event vs. a physical one?

A: For organizers, virtual events are a more economical way to bring thousands of attendees because they don’t have to contend with renting space, f&b or giveaways, and a[...] Tactics Subscribers Read More...

Über Reality at Esquire

Apps, Technology Lab, Technology News

Some magazines, such as Esquire, have begun incorporating digital content accessible on your computer.
Esquire has upped the creative technology ante in its latest issue. The men’s magazine calls it its augmented reality edition and it’s packed with surprises. But readers will need to hop online to Esquire.com/ar and download the app if they [...] Tactics Subscribers Read More...

Writing a List & Checking It Twice

Apps

Upper Canada Mall’s iPhone app offers shoppers a collection of useful features, right in time for the holidays.
If money is weighing most heavily on shoppers’ minds this season, then Upper Canada Mall’s (UCM) on the right track. The Canadian center has launched an iPhone app that its marketing firm, The Idea Workshop, developed with a definite focus o[...] Tactics Subscribers Read More...

Dialing into the Holidays

Décor Themes, Entertainment, Technology Lab

An initial decor investment will turn into a future marketing budget contributor for Magic Valley Mall.
Shoppers driving by Magic Valley Mall in Twin Falls, USA can enjoy an enhanced holiday decor viewing experience along the “Mile of Christmas Magic” just by turning on their car radio and selecting the FM band. Designed by Rob and Zena Wri[...] Tactics Subscribers Read More...

Teen Recruits

Community Room, Social Media Campaigns

Southlake Town Center knows social media is a two-way street, and makes the most of its presence.
When online, do as the teenagers do. Granted, it’s not a saying. However, it does match the marketing philosophy that malls such as Southlake Town Square (Southlake) have chosen to adopt. To launch its new Teen Advisory Board (TAB), the Texas,[...] Tactics Subscribers Read More...

Meeting Over Coffee

Social Media Campaigns, Sustainability

Nespresso’s Ecolaboration.com demonstrates its focus on sustainability and eco-friendliness.
Nespresso has become somewhat of a YouTube darling thanks to its polished advertising spots starring the likes of George Clooney and John Malkovich. However, the company seems to be putting just as much effort into its CSR strategy, the fruit of[...] Tactics Subscribers Read More...

The Three P’s to a Winning Mall Blog

Social Media Campaigns, Technology Lab

Top tips on how to plan, personalize and post content on a mall blog to keep shoppers engaged.
In the last edition of Tactics, I briefly wrote about Inland’s social marketing spokesperson, Holly Green, in regards to successful social media programs. I got a great deal of specific feedback asking how and why this type of medium works. Af[...] Tactics Subscribers Read More...

Style on a Dime

Gift Cards, Mall Websites, Style Lounge

General Growth malls team up with TLC’s What Not To Wear to offer shoppers wardrobe tips and advice.
Shoppers at General Growth (GGP) malls are about to get a style reality check. The developer and TLC’s What Not To Wear crew have teamed up to enlighten the fashion impaired. Aptly named Shop Smart Look Fab, their new show teaches consumers wh[...] Tactics Subscribers Read More...
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