Top Dog

Metrocentre hosts Dog-Clothing.co.uk’s ‘Top Dog’ model competition.

There are a few more pooches yowling in the night in Gateshead, UK because Buddy has officially been crowned as the winner in Charlie & Ben Designer Petwear’s Next Top Dog Model competition. Dog-Clothing.co.uk was the site to view the 15 final[...] Tactics Subscribers Read More...

Front Row Seats

Mall Websites, Style Lounge

Colonial First State shopping centers treat shoppers with fashion and beauty workshops.

The world of couture might have entered the mainstream, as stylists lend their name and talent to mass-market labels, but designer fashion shows remain an indulgence that few can afford. Luckily for Australian fashionistas on a tight budget, Col[...] Tactics Subscribers Read More...

Shortcuts

Mall Websites

Content and link performance, more than technology, will enable consumers to reach your center’s website quickly via search engines.

Last year, while reviewing a prospective customer’s existing website, I noticed that the name and address of the center was not clearly presented on the home page nor on most of the other pages. I did a quick Google search for “shopping anyt[...] Tactics Subscribers Read More...

The Technology Report

Apps, Sales Promotions & More, Technology Lab, Technology News

New marketing technology has brought retailers and shopping centers closer to their customers. We take a look at some of the best examples of marketing technology in action.

New marketing technology has brought retailers and shopping centers closer to their customers. But beyond the ability to deliver improved customer service, expanded entertainment offers and a more customized overall experience, these new tools a[...] Tactics Subscribers Read More...

Small Planet, Big Feet

Apps, Mall Websites, Sustainability

Place des Halles helps shoppers measure their eco-footprints, and offers tips to make them smaller.

Any diet expert will tell you that the first step to curtailing voracity is to become conscious of the quality and quantity of food you consume. The sustainability team at Place des Halles in Strasbourg, France seems to think that adopting a gre[...] Tactics Subscribers Read More...

Music to Shoppers’ Ears

Mall Websites, Sales Promotions & More

Germany’s CentrO adds promotional offers to its website, along with some entertainment value.

While economists are sifting through their reports for the slightest sign of an economic rebound, Germany’s CentrO is working every angle of the downturn. Its latest marketing idea is to address shoppers’ spending concerns by turning their o[...] Tactics Subscribers Read More...

Let’s Get This Party Started

Mall Websites

Not taking any chances, Bluewater launches its Yuletide website and allows for bookings well in advance.

Bluewater isn’t taking any chances with this year’s holiday shopping season. The UK center already has its Yuletide Website up and ready to take bookings for its Ice Palace Christmas and New Year’s Eve venue. Themed evenings, live entertai[...] Tactics Subscribers Read More...

Soothing Words

Sales Promotions & More, Technology Lab

The City of Edinburgh, Scotland, introduces podcasts focused on Christmas shopping.

The City of Edinburgh, Scotland, did its best to take the “what to do, where to go, what to get” stress out of holiday shopping last year when it introduced its Edinburgh Christmas Shopping Podcast. Downloadable for free from the Edinburg[...] Tactics Subscribers Read More...

Full Motion Blogging

Fashion Blogs, Mall Websites, Social Media Campaigns

Plaza Las Americas keeps shoppers’ styles up-to-date with a video fashion blog.

If Facebook is indeed becoming so 2008, then some might say so are text blogs. Right or wrong, Plaza Las Americas is looking ahead, keeping its Web visitors updated on the latest styles through a video fashion blog. Hosted by Desirée Lowry, Mis[...] Tactics Subscribers Read More...

iGiving

Fundraisers, Social Media Campaigns

The Salvation Army makes the most of the web (including social media) when it comes to donations.

The Salvation Army is one of several charitable organizations that are using every online means possible to heighten awareness for their cause and keep donations coming in, despite the global financial crisis. It has its own TV channel on Youtub[...] Tactics Subscribers Read More...