For the Experience

ION Orchard promotes its launch by inviting customers to take a test and win prizes.

ION Orchard, which is due to open in Singapore on July 21, is inviting future customers to test their ION DNA and try to win prizes. A lucky few could win one of three prizes offered in five categories: a SGD$300 (approx $200) spree at Topshop/T[...] Tactics Subscribers Read More...

Mag Appeal

Sales Promotions & More, Technology Lab

Centers discover the value in advertising with magazines – both in print and online.

As a recognized lifestyle authority, Canadian House & Home enjoys a steady following online as well as on newsstands. Businesses that are eager to promote their brands to such a loyal audience now have the opportunity to not only place advertise[...] Tactics Subscribers Read More...

Tasty Temptations

Mall Websites

Shiodome City Center of Japan utilizes a straightforward website layout to help users find the stores that they seek.

Columns and tables might not be the most exciting concepts for Website design, but sometimes that’s what you need to help shoppers make sense of your center. Japan’s Shiodome City Center came up with a straightforward way to present its food[...] Tactics Subscribers Read More...

Make Your Holidays Social and Successful

Social Media Campaigns, Technology Lab

Social networking platforms such as Facebook and Twitter can enhance consumer engagement and loyalty.

One thing I have learned in the retail real estate development world is that the speed at which things are done can be the difference between success and failure. That’s true whether you’re talking about the approvals on site plans, the sign[...] Tactics Subscribers Read More...

Alive And Teaching

Gift Cards, Seasonal Giveaways, Social Media Campaigns, Sustainability

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers.

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers last year. With the help of Santa’s elves, Holly walked around the California open-air center for a few hou[...] Tactics Subscribers Read More...

The Sweet Smells of Spring

Mall Websites

Place Longueuil designed scent-infused scratch-and-win cards which gave customers whiffs of spring—including citrus, lilac, and spring breeze.

Canada’s Place Longueuil had some fun with shoppers earlier this spring when it held its scratch-and-win contest. With the help of Proulx Communications, the mall designed a series of scent-infused cards that participants could scratch to g[...] Tactics Subscribers Read More...

Radio Days

Technology News

MySpace Canada users can now listen live to over 50 Corus Entertainment radio stations.

http://www.MySpace.com/Radio MySpace Canada users can now listen live to more than 50 radio stations across the country thanks to a new partnership between the social networking portal, Corus Entertainment and StreamTheWorld. Launched on A[...] Tactics Subscribers Read More...

About Town

Mall Websites

On its website, Bal Harbour Shops offers shoppers a place to find an up-to-date calendar and recaps of past events.

Forget the static special event rosters. As Bal Harbour Shops has proven, it’s a lot more alluring to present your lineup in People Magazine style. The upscale Florida lifestyle center created Scene & Be Seen on its Website, a place where s[...] Tactics Subscribers Read More...

Love that Denim

Social Media Campaigns, Style Lounge

Jeanswest gives shoppers a chance to win a trip to Paris, in return for their admissions of love for denim.

http://www.JeansWest.com.au/Denim-Love-Affairs.html Want to win a trip to Paris? You could if you’re currently living in Australia or New Zealand and are willing to spill the beans on your denim love affair to Jeanswest. From May 2 throu[...] Tactics Subscribers Read More...

LuxTV for Bargain Hunters

Fashion Blogs, Social Media Campaigns, Stylist and Personal Shopping Services

Generating PR using a series of online videos, with the help of a fashion designer and an editor.

Luxury is spending much less on something that you really want. This little mantra will likely resonate with shoppers for some time to come and it was coined by one of Value Retail’s PR allies, Anna Mason of U.K.-based Maison Mason. The sty[...] Tactics Subscribers Read More...