Bendigo Treasure Hunters Get Smart

Apps, Technology Lab

Looking for retail treasure troves is still in vogue at the mall, but today’s kids want tech tools in their pirate navigation kits.

Don’t say it. We know there is something magical about watching kids fully engaged in an old-fashioned treasure hunt, panting noisily and sweat beading from their foreheads. The latter you will still get even with the hunt’s 2.0 version, whi[...] Tactics Subscribers Read More...

eMarketer Has the Trick to Saving Big on Video Ads

Technology Lab, Technology News

Pre-roll ads will give you the best value, but programmatic direct offers the best viewability rate.

All digital video advertising platforms are not created equal. Some cost more than others and the researchers at eMarketer have come up with a bottom-line breakdown. After pouring over TubeMogul platform data for 2014, they identified pre-roll a[...] Tactics Subscribers Read More...

The Harvey Nichols Brand Story Ends at the Till

Social Media Campaigns, Technology Lab

“Into the Woods” is the theme of choice, and the UK retailer weaves it through every facet of its holiday fashion campaign.

It is one thing to splurge on a slick advertising campaign; it’s another to turn that investment into retail sales. Harvey Nichols tried to do both last November with its “Into the Woods” theme. “In the depths of the forest where time[...] Tactics Subscribers Read More...

Social Media In 2015: Targeted, Integrated and Fun

Technology Lab, Technology News

SocialCentiv’s Bernard Perrinne shares his four top tips for making progress on social networks.

Bernard Perrine, co-founder and CEO of SocialCentiv, predicts that businesses will find social media success this year by following these top engagement trends: 1. Targeting Audiences. Instead of trying to reach the masses to find a handfu[...] Tactics Subscribers Read More...

Is Your App Worth Pinning?

Apps, Technology Lab

Yes, Pinterest now let’s you pin more than images and links; you can also access apps and download them to your iOS device without leaving the platform.

That is the question remaining if you want to make the most of Pinterest as a marketing tool for your shopping center. The platform now allows users to pin whatever iOS app they come across, and download it to their iPhone or iPad from within th[...] Tactics Subscribers Read More...

UCM Does Black Friday

Social Media Campaigns, Technology Lab

The Vault Files’ Gaby Burger is ready to take the #SnapFriday competition winner on a $500 shopping spree.

Thanksgiving has been over in Canada for weeks, but Upper Canada Mall (UCM) is indulging its shoppers with another celebration borrowed from the U.S. calendar. Until November 26, they can follow UCM on Instagram, head to the mall to take a photo[...] Tactics Subscribers Read More...

Target: A Picture Is Worth a Thousand Sales Pitches

Social Media Campaigns, Technology Lab

The retail king of “cheap chic” has some fun turning mundane merchandise into memory-builders in social media campaign.

Target’s creative team seems to have found a new gear. The normally value-focused department store is using its Instagram platform to demonstrate how even the most mundane of products can be the triggers of something fun, imaginative, and unex[...] Tactics Subscribers Read More...

The Bay Caters (sort of) to the Snubbed Fall Wedding

Technology Lab, Technology News

Overshadowed by run-up to holiday season, fall weddings could be untapped source of fashion sales. This Canadian department store chain is giving it a go.

Here’s one way to jumpstart sales of dressy attire before Black Friday and the launch of the holiday shopping season: give fall weddings their props. Canada’s The Bay department store did it simply by adding the “What to Wear to a Fall Wed[...] Tactics Subscribers Read More...

Victoria Beckham: Let Shoppers Browse

Technology Lab, Technology News

Former Spice Girl turned fashion icon and designer has a split-content website that delivers two completely different online shopping experiences.

Notorious browsers can be the thorn in the side of many a store attendant. Online, though, British designer Victoria Beckham doesn’t seem to have any problem with them. On her website, she allows visitors to do exactly as they please—shop or[...] Tactics Subscribers Read More...

Drone Captures Americana Manhasset Ad Film Footage

Technology Lab, Technology News

Campaign includes short film shot on location at Lyndhurst Castle and Harriman Estate in New York, and 60-page luxe fashion book.

The line separating campaign creative from non-commercial art is getting thinner. Consumers’ demand for more emotive and social retail experiences has pushed advertisers to adopt storytelling as the means to present and promote their brands. T[...] Tactics Subscribers Read More...