Shopping Bound

Sales Promotions, Sales Promotions & More

Trains, planes and automobiles are taking tourists to retail destinations worldwide. Marketers are ready to greet them with open arms—and tills.

People who like to travel also like to shop, and you’ll be hard-pressed to find a tourism guide that doesn’t provide shopping centre and retail addresses that visitors can’t afford to miss. In that context, marketers of retail and entertai[...] Tactics Subscribers Read More...

Creative Freedom

Community Room, Design Studio

Diversity-driven advertising is about exercising a marketer’s creative freedom to acknowledge, represent and engage all shoppers. It’s also about realizing that even the mainstream is anything but homogenous, and that there is value in diversity.

Flipping through an old consumer magazine or newspaper is like stepping into a time machine. It conjures up images of a society foregone—its citizens, values, dreams and fears. Alongside the articles, the advertisements are most compelling, [...] Tactics Subscribers Read More...

A Monster-size Bash

Entertainment, Special Events

A visit from the famous green, one-eyed monster Mike Wazowski caused quite a stir at Hillsdale Shopping Center.

It was a monstrous affair at Hillsdale Shopping Center in San Mateo, California when the famous one-eyed Mike Wazowski came calling on a Tuesday night in March. One of the wacky stars from Disney on Ice presents Disney/Pixar’s Monsters, Inc., [...] Tactics Subscribers Read More...

Adding Public Relations to your Marketing Mix

Community Room, Entertainment

There’s a huge opportunity for shopping centers to use public relations more effectively and strengthen their marketing efforts.

A basic misunderstanding of PR often leaves marketing managers wondering: Do I build a marketing campaign around a good PR idea, or do I look for PR opportunities once the campaign is in place? So what is PR? There is often some confusion [...] Tactics Subscribers Read More...

There’s A Whole Lot Of Buzz Going On

Customer Service, Technology Lab

New technology finding its place within the shopping center environment is not only an absolute given, it’s a burgeoning fact. From fantastical digital display to wireless hot zones to interactive retailers, the future is definitely here at a shopping center near you.

Google the word ‘technology’ and you'll return more than 283 million results. There’s no denying it. That’s a whole lot of buzz. But wading through the specifics of each new technological advance and how it might apply to you and your sh[...] Tactics Subscribers Read More...

Shopping: It’s a Kid Thing

Amenities, Customer Service

From a kid’s perspective, going shopping at the mall can sometimes be boring. Dalton Park is a prime example of making things right for kids.

Much of the mall shopping experience was once deliberately geared to grown-up tastes. But that’s not necessarily the case anymore. "The ‘mini’ revolution has brought about a whole new generation of retail kids who know what they want, w[...] Tactics Subscribers Read More...

Lumenati’s Bright Light

Design Studio, Shopping Center Business

As some retailers’ sales slipped, well-performing luxury destinations gave The Macerich Company a clear direction for its expansion plans.

When The Macerich Company developed eight luxury properties under the sub-brand, Lumenati (Latin for light), it was responding to a luxury segment that continues to be a bright spot within the retail industry. According to Macerich, even as reta[...] Tactics Subscribers Read More...

Budgeting Tactics-part 1

Marketing Budgets, Shopping Center Business

When Tactics surveyed marketers from around the world regarding their workplace, the marketing limitation most often cited by respondents was the size of their budgets. Here are a few tips and reminders that will make your budgeting process easier.

By Myriam Beaugé You can’t establish a marketing plan without hard numbers, but pounds and pence are the end result, not the onset, of effective budgeting. When Tactics and its sister publication, Marketing Trendz, surveyed marketers from [...] Tactics Subscribers Read More...

Movers & Shakers: Karl Kalcher

Shopping Center Business

MindFolio CEO Karl Kalcher imparts his marketing gospel in an interview with Tactics Magazine.

Karl Kalcher didn’t mince his words when he sat down with Tactics UK to discuss the art and science of creating a great guest experience in the shopping environment. Leaving generic slogans aside, Kalcher offered insight into the principles th[...] Tactics Subscribers Read More...

Old Perth Markets’ Outstanding Renewal

Entertainment, Grand Openings

After 13 years of idleness, the Old Perth Markets site in Perth, Australia, is once again a bustling hub of retail activity, and it has Harbour Town Brand Direct Outlet Centre to thank for its revival.

After 13 years of idleness, the Old Perth Markets site in Perth, Australia, is once again a bustling hub of retail activity, and it has Harbour Town Brand Direct Outlet Centre to thank for its revival. A pioneer for the West Australian region, t[...] Tactics Subscribers Read More...