To help promote the importance of children striving for a healthy lifestyle, Glendale Galleria partnered with the Glendale Adventist Medical Center to introduce its “Healthy Habits for Healthy Living” play area.

There are other awards your center can win than the coveted ICSC MAXI. Dallas Galleria recently won a Retail Advertising Conference (RAC) Award for its ‘A Beautiful Thing’ campaign.

Specialty retailing is no longer an emerging trend in shopping centers—it’s big business. Shopping centers have found kiosks, carts and other temporary retail leasing programs to be a cost-effective and flexible way to improve the bottom line, and space that once sat empty has now become a viable and reliable source of additional revenue.

There were four Purple Apple winning programmes selected in 2003, along with 22 Merit winners and two Pip honourable mentions. All of them are testimonies to the prominence that the marketing function is gaining within the UK’s retail sector.

Orchard Park Shopping Centre, nestled in the scenic Okanagan Valley, won two awards for its advertising campaign, “We Love It Here”. Focusing on products that locals could find themselves wishing for, the campaign benefited from radio and newspaper coverage, bench and bus-board signage, and on-site advertising in the form of banners and stickers.

Coyote Management’s retro campaign raised retailer awareness of its properties, strengthened its visual branding, and helped Sarasota Square Mall sign major leases.

With budget cuts affecting local schools’ arts and services, The Promenade at Woodland Hills saw an opportunity to step in and help.

Kids are an economic force themselves, and they can also influence a hefty amount of their family’s spending, too. However, with mom and dad holding the purse strings, you’ll likely have to market to families as well when marketing to youth.

For some malls, Valentine’s Day is just a blip on the radar; for others, it’s a going concern. We look at some of the latter malls’ celebrations and events.

To promote new Sunday shopping hours, Taigum Central developed a campaign called ‘Auction Dollars’, which gave retailers an opportunity to maximize sales while creating consumer awareness of the new trading hours.