My Eyes… Are Yours

Community Room, Customer Service, Services

Halifax Shopping Centre provides the visually-impaired with shopping guides, who assist with banking, gift selection, clothing and grocery shopping.

Not all services at Halifax Shopping Centre in Halifax, Nova Scotia are created to increase traffic and sales. In fact, Marketing Director Patti Page recently implemented one program in conjunction with the local CNIB (Canadian National Institut[...] Tactics Subscribers Read More...

Fashion Flops

Catwalk Shows, Charity Partnerships, Community Room, Style Lounge

Northgate Mall put an interesting spin on Father’s Day: show off dad’s fashion flops from years past, and register him for a chance to win a $500 shopping spree.

Marketing Director Leslye Amber of Northgate Mall in Cincinnati, Ohio held an unusual Father's Day fashion show last June that was anything but fashionable. Dads, kids and moms were asked to dig deep into the depths of dad's closet to find fashi[...] Tactics Subscribers Read More...

Bored No More

Community Room, Mall Clubs

Echelon Mall adopted the ‘Teen Board’ program, involving about 30 youth in a variety of workshops, guest lectures, field trips, and more.

Most shopping center marketing directors are familiar with teen groups that use centers as hangouts, for lack of something better to do. Echelon Mall in Voorhees, New Jersey is a large regional mall located in a residential area, and attracts[...] Tactics Subscribers Read More...

Vocal Spotlight

Entertainment, Sales Promotions, Special Events

Kildonan Place was host to the YTV Vocal Spotlight called “The Great Canadian Talent Search”.

Some young singers from Winnipeg, Manitoba had a rare opportunity last fall to show off their talent to the local music industry at Kildonan Place. The shopping center was the site of the regional YTV Vocal Spotlight entitled The Great Canadian [...] Tactics Subscribers Read More...

To Be or Not To Be

Entertainment, Sales Promotions, Special Events

Lakeside Shopping Center journeyed back in time to the Renaissance for its Youth Enrichment Series (YES) program.

This past summer, for an entire month, Lakeside Shopping Center in Sterling Heights, Michigan took a journey back in time to the Shakespearean era. It was during the center's second annual Youth Enrichment Series program, also known as YES. "Las[...] Tactics Subscribers Read More...

You’ll Save a Fortune

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Shoppers at Southwest Plaza were invited to learn their lucky fortune – and possibly win a prize.

Last February, Southwest Plaza in Littleton, Colorado invited shoppers to "save a fortune" at its five-day winter sidewalk sale. They could take advantage of savings of up to 50 percent off regularly priced merchandise at the center's five major[...] Tactics Subscribers Read More...

Shop Around The Clock

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Moorestown Mall attracted shoppers to its July sidewalk sales by awarding one each hour for 40 hours.

Three regional shopping centers, within ten miles of Moorestown Mall in Moorestown, New Jersey have July clearance sidewalk sales. What's a marketing director to do to be different? — Shop Around The Clock. The promotion was held July 16-19[...] Tactics Subscribers Read More...

It Came Upon A Midnight Clearance

Gift Cards, Sales Promotions, Sales Promotions & More

Northgate Mall augmented its winter clearance sidewalk sale with live television and radio remotes.

Every year at Northgate Mall in Cincinnati, Ohio, Marketing Director Leslye Amber holds a winter clearance sidewalk sale. Last year, however, she spiced it up with live television and radio remotes. During the three-day sale, the remotes brought[...] Tactics Subscribers Read More...

Great White Attack

Advertising Creative Design, Design Studio, Sales Promotions, Sales Promotions & More

Champlain Place made the most of a snowstorm, selling buttons as historical souvenirs and offering discounts for every foot of snow.

Over six feet of snow practically buried the city of Moncton, New Brunswick last February, over a five-day period. To commemorate the occasion, Champlain Place Marketing Director Donna Hayes designed 8000 buttons and sold them as historical souv[...] Tactics Subscribers Read More...

Tarzan King of the Mall

Entertainment, Special Events

Kingsway Garden Mall made Father’s Day special by holding a contest for dads to win a trip for four to Disneyland.

Unlike Mother's Day, Father's Day is not considered a traditional retail event, says Marketing Director Karen Hope of Kingsway Garden Mall in Edmonton, Alberta. For this reason she decided to promote the notion of gift giving for Father's Day th[...] Tactics Subscribers Read More...