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Adding Excitement

Amenities, Customer Service, Entertainment, Grand Openings, Sales Promotions, Sales Promotions & More

South Towne Center’s community was hyped for the grand opening of JCPenney, leading to a 63.7 percent increase in sales for the month.
Anchor or department stores play an influential role in attracting people to shopping centers because they offer great selection, and competitive prices. That's why the opening of JCPenney at South Towne Center in Salt Lake City, Utah last Augus[...] Tactics Subscribers Read More...

Non-Alcoholic Cheer!

Advertising Creative Design, Community Room, Design Studio

Waterworks Shopping Center spread holiday cheer by sharing non-alcoholic beverage recipes with its community.
This year at Waterworks Shopping Center in Pittsburgh, Pennsylvania, Marketing Director Jacki Muller is tying Thanksgiving and Christmas together in one promotion - Good Cheers For The Holidays at Waterworks Shopping Center. It is a high-profile[...] Tactics Subscribers Read More...

Be Cool

Community Room, Fundraisers, Sales Promotions

Four Kravco centers raised money for local schools as part of their sales promotion, “Be Cool Support Sports at Your School”.
Kids of all ages and from a variety of schools in Pennsylvania gave their support to four of Kravco's shopping centers this summer and fall from August 13 through October 17. The event was named Be Cool Support Sports at Your School and was desi[...] Tactics Subscribers Read More...

Live Haunted House

Community Room, Entertainment, Fundraisers, Special Events

A haunted house attraction fulfills Crossroads Mall’s commitment to its community, in addition to generating traffic.
For the last two years, Crossroads Mall in Roanoke, Virginia has benefited from the efforts of a local fund raising organization that holds a Halloween "Haunted House" in the center court. It's an ideal way to put empty store space to good use, [...] Tactics Subscribers Read More...

Pumpkin Patch

Charity Partnerships, Community Room, Entertainment, Special Events

Through its partnership with a radio station, Muncie Mall got people excited for Halloween while raising funds for charity.
Nothing could get people more in the mood for Halloween than a "Pumpkin Patch", thought Marketing Director Julie Heigel of Muncie Mall in Muncie, Indiana. The idea actually came out of a brainstorming session with their regular, country radio co[...] Tactics Subscribers Read More...

Kid Business

Entertainment, Sales Promotions & More, Special Events

Children manned stores and sold their own goods at Lake Beaumaris Mall. The extra traffic translated to increased sales.
Many shoppers, particularly kids, couldn't imagine the intricacies of operating a successful retail business. To bring children into the world of retail, and get them acquainted with some of the merchants at Lake Beaumaris Mall in Lake Beaumaris[...] Tactics Subscribers Read More...

Diaper Dash

Entertainment, Special Events

Shoppers at Riverdrive Mall were off to the races – baby races, that is.
To increase weekend traffic at Riverdrive Mall in Peace River, Alberta Marketing Director Sandra Demers held a competition for babies called Diaper Dash. The event included babies of four different age categories; 6-9 months, 10-12 months, 13-15[...] Tactics Subscribers Read More...

Whistle for Safety

Customer Service, Mall Security, Property Management, Services, Shopping Center Business

Giveaway whistles help keep Mayfair Shopping Centre’s parking lot safe.
Shopping centers' parking lots are often tempting areas for criminals, particularly at night. Taking precautions is the best defense. That's why Marketing Director Michele Paget of Mayfair Shopping Centre in Victoria, BC gave out high-powered wh[...] Tactics Subscribers Read More...

Spitting Image

Catwalk Shows, Community Room, Entertainment, Special Events, Style Lounge

Over 600 people attended Coventry Mall’s “Mom and Me Look Alike” Mother’s Day contest.
More than 600 people turned up at Coventry Mall in Pottstown, Pennsylvannia for an unusual Mother's Day contest that raised the question of family similarities. It was called the "Mom and Me Look Alike" contest. The event was tied in with a fash[...] Tactics Subscribers Read More...

Scream of Death

Entertainment, Special Events

Cielo Vista Mall really gives shoppers something to scream about.
Marketing Director Cindy Avila of Cielo Vista Mall in El Paso, Texas was tired of just having the usual trick or treating for kids at Halloween. One of her food merchants suggested a Halloween Screaming Contest to break the routine. "With the[...] Tactics Subscribers Read More...
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