Ninja Turtles and other cartoon characters were a huge draw for Halloween at Clifton Country Mall in Clifton Park, New York.

Mall at Assembly Square celebrated its 10th anniversary on Halloween. Accordingly, it hosted a month-long Halloween celebration.

Greenbrier Mall’s back-to-school drive became a big event, increasing sales while simultaneously benefiting local parent-teacher associations.

Gateway Mall gives shoppers the chance to videotape a personalized message for their Valentine. Some proceeds of the event benefited charity.

Springfield Mall’s Summer Movie Circus, a free movie program for kids, is back and more popular than ever.

Beltway Plaza attracted shoppers during its summer sidewalk sale by positioning a massive ice block in center court. Inside was a key – awarded to a lucky contestant – which unlocked a case of prizes.

Appletree Mall offers shoppers a taste of the country from summer through fall, with fresh produce, fruits, and specialty foods like homemade bread and jams.

Shopping center marketing campaigns that are designed to attract cross-border shoppers often must adapt to a variety of cultural differences in order to be effective.

Marketing directors are getting creative when it comes to filling vacant spaces. Creating space for your community can increase traffic and sales.

Eastgate Mall took to the airwaves to bring in traffic—and food for the area’s hungry and homeless.