Sandra de Jenken Takes Up ICSC Post

Appointments, People on the Move

The former French government executive and event organizer will make the move from Paris to Queen Anne’s Gate in London.

Sandra de Jenken is the new managing director of ICSC Europe, edging out other candidates to take over the portfolio from Mike Morrissey, the council’s executive VP and chief global officer. A seasoned executive whose background includes worki[...] Read More...

Santa HQ Comes to Macerich Malls

Entertainment, Special Events

Image credits: HGTV

The company teams up with HGTV and others to create a digitally-savvy Christmas.

This holiday season, visitors to some Macerich centers will get to experience a new take on Santa's workshop, one reimagined for the 21st century. What does that mean? Selfies, tablets and digital portals, to start. Santa HQ is the result of [...] Tactics Subscribers Read More...

Barbie Reimagines Possibilities for Girls

Technology Lab, Viral Advertising

The toy brand finds a new approach to empowering its audience.

Recently, we've seen a spate of ads that build an audience by offering empowering messages to young girls and women. Dove, Always, and Goldieblox have all run successful ad campaigns on that principal. Now there's a new contender in the empowerm[...] Tactics Subscribers Read More...

University Village Gets Its Own Amazon

Leasing, Shopping Center Business

Image credits: Amazon

The online retail giant makes an aggressive move into brick-and-mortar retail.

Seattle's University Village just earned a unique distinction: it's the new home of the world's first Amazon Books store. Amazon - that beloved online retail behemoth - got its start as the first major online bookstore. Before it shook up the[...] Tactics Subscribers Read More...

Swansgate Shoppers Rally For Breast Cancer Care

Charity Partnerships, Community Room

Image credits: Swansgate Shopping Centre

Crazy Hats charity appeal raises funds for an important cause.

Swansgate Shopping Centre came out of October with great news: £3,340 (US $5137) raised for breast cancer care during Breast Cancer Awareness Month. The center invited volunteers from the Crazy Hats Breast Cancer Appeal in for two days of c[...] Tactics Subscribers Read More...

Diana Jan Joins The Shops at Tanforan

Appointments, People on the Move

The ICSC-accredited certified marketing director and academic will focus on both increasing productivity and reinforcing the California center’s community ties.

The Shops at Tanforan in San Bruno, California, has a new marketing director: Diana Jan. A faculty member of the Academy of Art University's School of Fashion in San Francisco, she brings more than 15 years of retail and shopping center marketin[...] Read More...

Shhh…Ditch Work and Go Shopping

Sales Promotions, Sales Promotions & More

Birkenhead Point has a cheeky proposition for shoppers who want to avoid the crazy holiday crowds.

Don’t like the frenzy of holiday shopping? Skip the weekends and look for your gifts at the mall on weekdays instead. Of course, that means sneaking off from work and it’s exactly what Birkenhead Point is advising its customers to do. The Au[...] Tactics Subscribers Read More...

REI Chooses to #OptOutside for Black Friday

Social Media Campaigns, Technology Lab

REI entreats members and employees to spend Black Friday in the great outdoors.

After Black Friday infringed right into Thanksgiving dinner for many last year, shoppers and retailers have started pushing back. Many retailers have pledged to keep their doors closed on Thanksgiving itself, offering deals that begin after midn[...] Tactics Subscribers Read More...

Target Treatster: Kid Treat or Parent Trick?

Technology Lab, Viral Advertising

The American department store is inviting families to vote for their favorite Halloween spots, but there’s a catch.

Target has launched Treatster.Target.com, a micro-site where families can explore their town’s best trick-or-treating spots. Once they’ve enabled the location services in their Web browser, they can view and endorse other people’s Hallowee[...] Tactics Subscribers Read More...

The Grove Helps Bring Qatar Airways to LA Residents

Pop-Up Stores, Shopping Center Business

Image credits: Qatar Airways

Airline creates a portable Business Class experience so shoppers can get comfortable.

Qatar Airways is opening up service to Los Angeles International Airport (LAX) in January, so last weekend it hit The Grove to get to know the locals. The three-day Discover Qatar Airways event brought airline amenities to the busy center, wi[...] Tactics Subscribers Read More...