MilestonePod Releases Upgraded App

Community Room, Mall Clubs

Supporting people’s running habits might teach you a thing or two about their shopping patterns, and help your mall gain their loyalty.

Runners are, generally speaking, creatures of habit. They stick to a certain type of shoes, athletic clothing, hydration pack, and electronic gadgets, not to mention a training schedule. That makes them ideal targets for retail marketers looking[...] Tactics Subscribers Read More...

Simon Brings YouTuber Amanda Steele On Board for Back to School

Style Lounge

Image credits: Simon Property Group

Teen Vogue and Simon’s Back-to-School campaign finds millenials where they live: on YouTube.

Teen Vogue's Back-to-School Saturday (BTSS) has become a seasonal tradition, popping up at malls across the U.S. just in time for teen shoppers to get ready for their first days back to class. Returning for its fourth year, BTSS is now a month-[...] Tactics Subscribers Read More...

Ralph Lauren Steps Into Neverland

Charity Partnerships, Community Room

Peter Pan-themed NYC catwalk show and fall collection are tied to Ralph Lauren’s Children’s Literacy Program awareness campaign and fundraiser.

Shoppers with the means to buy designer clothing for their children rarely need an excuse to do so, but Ralph Lauren is giving them one anyway: to help increase the literacy level of future generations. The American fashion house that is known f[...] Tactics Subscribers Read More...

Luxury Camping Comes to the Mall with St Jerome’s – The Hotel

Pop-Up Stores

Above all the busy retail buzz, urban campers settle in for chilly nights of luxury atop Melbourne Central.

The pursuit of the perfect glamping spot—that's "glamorous camping" if you're not familiar—has taken its devotees around the globe. For some, the ideal is an unexpectedly luxurious camping experience deep in the natural world, while others look [...] Tactics Subscribers Read More...

Dennis the Menace Wreaks Havoc at intu Mall

Entertainment, Special Events

Intu Group teams up with The Beano to host family-focused activities and a social-media competition during the summer holidays.

Intu Potteries is looking a lot like Beanotown these days. On July 21, comic book character Dennis the Menace slipped past the UK center’s security team and made himself at home, even adding some personal décor touches to the halls. He’s go[...] Tactics Subscribers Read More...

Highcross Leicester Helps Break Down the Stigma Around Disability

Charity Partnerships, Community Room

Image credits: John Coster, CC BY 2.0

The center works with Leicestershire Centre for Integrated Living on a series of summer events to bring its community closer together.

Shopping centers are the hearts of many communities, communities that inevitably include a diverse group of people. This brings with it an opportunity to highlight members that don't often get much attention, an opportunity that Highcross Leices[...] Tactics Subscribers Read More...

7 Things to Check When Making Your Website Mobile-Friendly

Mall Websites, Technology Lab

URL links, third-party widgets, and page connections are among key elements MGID’s Maria Shinkevich says you should watch when designing a mobile website.

Somewhere deep within the halls of a sprawling Mountain View Googleplex corporate campus, some buttons were pressed and with a single motion, the algorithm changed. Legions of online publishers watched as the weight of the algorithm descended an[...] Tactics Subscribers Read More...

Owl Spotting at Bullring Birmingham

Charity Partnerships, Community Room

The Big Hoot exhibit is among a growing list of participatory public art events that Wild in Art brings to communities across the UK.

The UK seems to be prone to giant animal invasions. The latest one has turned Birmingham into the ideal place to spot owls, large colorful ones, all around the city. In fact, Bullring shopping center has made room for four of them as an official[...] Tactics Subscribers Read More...

Simons Creates a 21st Century Portrait of Canadians

Technology Lab, Technology News

The Quebec-based clothing retailer invited artist and novelist, Douglas Coupland, to mark its nationwide expansion with a unique sculpture.

For nearly 175 years, clothing retailer Simons has been located solely in Quebec, Canada. That's now changing, thanks to a rapid expansion plan that will see stores open in Vancouver, Calgary, Mississauga, and Ottawa over the next two years. The[...] Tactics Subscribers Read More...

Sustainable Fashion Day Coming to Prague

Community Room, Sustainability

Image credits: Mercedes-Benz Prague Fashion Week

Mercedes-Benz Prague Fashion Week will give catwalk show lovers a dose of reality as they look for inspiration for their next spring wardrobe.

Seasoned fashion designers and budding stylists are putting the finishing touches to their Spring/Summer 2016 collections ahead of the Mercedes-Benz Prague Fashion Week, to be held August 31 through September 6 in the Czech Republic. As they pre[...] Tactics Subscribers Read More...