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Clyde Centre Takes Shoppers Around the World

Entertainment, Special Events

For the summer school holidays, Clyde Shopping Centre celebrates 7 international destinations.
Summer holidays pose a challenge for everyone: how do you keep children entertained when they're off school for weeks upon weeks? Beyond that, how do you do it without breaking the bank? Clyde Shopping Centre has a solution for parents in its[...] Tactics Subscribers Read More...

Bikini Berlin Goes Analog with Art Installation

Décor Themes, Design Studio

Image credits: Bayerische Hausbau

German pop-up mall gave shoppers a chance to express themselves as freely in person as they were used to doing online. It was like art imitating online life.
A lot goes on during Berlin Fashion Week, and the social networks are abuzz with catwalk show reviews, retail sales promotions, press conferences, designer biopics and more tweets, posts, and pins than any fashionista can count. The German capit[...] Tactics Subscribers Read More...

The Little Prince Lands in Joy City

Mall Websites, Technology Lab

Shanghai mall’s cultural exhibit proves to be a good testing ground for Smart Social Platform marketing strategy
Last December, Shanghai Joy City became a gateway to the fancilful world of The Little Prince, the famous tale by Antoine de Saint-Exupéry. For shoppers who visited the three-month exhibit, held as part of celebrations to commemorate the 50th a[...] Tactics Subscribers Read More...

Front-Row Seats

Entertainment, Special Events

Free fleece blankets were among the perks for shoppers who were first in line for The Outlet Collection at Riverwalk’s outdoor movie event
Holiday movies are usually triggers for cocooning and spending quality family time on the couch while sipping cocoa (or eggnog) and gobbling up a few treats. The Outlet Collection at Riverwalk encouraged shoppers to indulge in that type of leisu[...] Tactics Subscribers Read More...

Christmas Is… Um…Um…

Entertainment, Special Events

The London center added a whimsical touch to its cross-category marketing spot
The shepherds found Jesus using Google Maps? What? Hard to believe, but that's what 25 percent of the children that research firm Mortar questioned on behalf of Brent Cross shopping centre said. And in case you didn't know, Christmas Day is actu[...] Tactics Subscribers Read More...

The Security Bells Are Ringing

Mall Security, Property Management, Shopping Center Business

The Broadwalk Centre arms its shoppers with simple security bells
The Broawalk Shopping Centre is on a mission to fight pickpocketing in its area, and one of its strategies is a bag bell program that it runs in partnership with the Metropolitan Police. The Edgeware, UK, mall hands out free bells at its custome[...] Tactics Subscribers Read More...

App Eases Navigation for the Visually Impaired

Customer Service, Special Needs, Wayfinding

MetroCity mall uses app to help guide the visually impaired shoppers
Once considered the next best thing in location-based technology, enabling retail marketers to deliver promotional offers near the point of sale, beacons are now at the heart of a solution that's breaking new ground in the delivery of services t[...] Tactics Subscribers Read More...

WEM Tackles Parking Problems on Social Media

Customer Service, Wayfinding

West Edmonton Mall uses Twitter to let users know where to park
It doesn't matter which mall you go to, you're bound to see someone have a meltdown over parking. Some property managers deal with this by adding more attendants to assist shoppers, while others invest in high-tech wayfinding systems. Canada's W[...] Tactics Subscribers Read More...

Follow the Penguin

Apps, Technology Lab

Harmony Internet helps Broadway Shopping Centre create some AR holiday magic
Mall shoppers rarely need directional signage to find Santa during the holidays. His grotto is usually smack in the middle of the common area. But that doesn’t mean it’s necessarily pointless to lead them there. Take Broadway Shopping Centre[...] Tactics Subscribers Read More...

Hanging out at the Skype Shack

Community Room, Fundraisers

Overgate’s Skype Shack provides high-tech experience for the visiting children
Overgate reinvented a Christmas ritual in Dundee, UK, last year. Instead of a familiar grotto, the shopping center erected a Skype Shack where visiting children and a couple of friendly elves could communicate with Santa via mobile devices and S[...] Tactics Subscribers Read More...
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