Transforming The Retail Marketplace with Cloud

Flexibility, increased efficiency and support for IT innovation among cloud computing’s biggest benefits.

Retail is becoming a consumer’s playground— connected, informed and empowered through multi-channels. Customers now expect an enhanced, immediate and consistent shopping experience at their fingertips, anytime and anywhere. In fact, the numb[...] Tactics Subscribers Read More...

Balancing Act: The Rise of E-Commerce Creates Need for Shift In Center Design, Retail Mix

Shopping Center Business

Consumer’s adoption of e-commerce tools means some retailers need less space for on-site inventory storage and transactional functions, while mall developers allocate more square footage to F&B, leisure offering.

Shopping centers are changing. I’m not talking about adding a few new boutiques or the latest food-court dining craze. Rather, shopping centers are reassessing the very reason why they exist and reinventing themselves in ways that we never cou[...] Tactics Subscribers Read More...

Better than Grévin? Dot Baires Facebook Fans Honor 25 Shoppers with their Own Mannequins

Social Media Campaigns, Technology Lab

My-mannequins are built to shoppers’ likeness and give Buenos Aires community center a way to visually enhance its brand and connect with customers.

Since opening its doors in 1882, the Grévin wax museum in Paris has given world figures and celebrities a way to celebrate them making history. It’s normally not a destiny for the common man, but one mall in Argentina has offered its customer[...] Tactics Subscribers Read More...

Westfield Launches Music Cube

Entertainment, Special Events

London and Stratford City centers have singers and bands perform live inside soundproof mini-studios, while guests hit the vibrating floor with headphones on to dance the night away.

Alexa Goddard is a rising recording artist who’s made it to the top of the UK Indie Chart with her R&B covers. She showed music lovers why at her sold-out concert at Westfield London recently. But while she really worked the stage in the cente[...] Tactics Subscribers Read More...

Polo Ralph Lauren Enters New Dimension with 4D Catwalk Show

Catwalk Shows, Style Lounge

Holographic 4D experience part of new Polo Women’s New York City brand launch, mixes live performance and computer-generated content.

Ralph Lauren is a master of old-money lifestyle marketing. Recently, though, the designer has been breaking with his near 50-year long tradition of timeless storytelling to experiment with high-tech concepts ranging from interactive window displ[...] Tactics Subscribers Read More...

Santa Gets New Digs at Deptford Mall

Décor Themes, Design Studio

Macerich, HGTV partnership and collaboration with Pop2Life produce high-tech Santa HQ boasting “elfie” selfie station, Naughty O’ Nice Meter, and holiday videos.

HGTV has millions of viewers hooked on its dreamy home makeover shows and this year the network’s stylists have taken on Santa’s home-away-from-home at Macerich’s Deptford Mall in New Jersey, USA. Thanks to a collaboration with and expert [...] Tactics Subscribers Read More...

Sweet Dreams

Community Room, Fundraisers

Snuggled Up, Dayton Mall host fundraiser on-site and online to give bedding to children in need during the holiday season. Visual merchandising support includes rubber bin Christmas tree.

Trisha Baxter will never forget the day she found out that several students in her classroom were sleeping on cold floors. That was back in 2010. The Snuggled Up charity that the Ohio (USA) teacher subsequently founded has since provided bedding[...] Tactics Subscribers Read More...

Kids Deck The Marlands Halls

Décor Themes, Design Studio

Battle of the Christmas tree trimming pits a dozen schools against each other to earn public votes on Facebook and win art supplies, tickets for Santa’s Woodland Grotto.

The stylists that The Marlands shopping center (Hampton, UK) turned to last year to decorate its holiday trees were somewhat green behind the ears, but they made up for it in enthusiasm. A dozen schools each developed their own visual theme to t[...] Tactics Subscribers Read More...

Virtual Holidays

Apps, Technology Lab

No Santa? No problem. Kohl’s shoppers still got their holiday memento by using the virtual Snapshots with Santa service.

Kohl’s department store found a sweet spot in the on-site/online retailing balance last year. Its Snapshots with Santa service had digital-minded shoppers coming into its stores to create virtual greeting cards. After downloading the free K[...] Tactics Subscribers Read More...

The Holiday Sweater Battle Is On

Mall Websites, Technology Lab

Coming up with the tackiest design possible was the way to win your very own Coke Zero-backed knitted top for the holidays.

Got a hidden thing for holiday sweaters? Then you would have liked Coke Zero’s America-wide Sweater Generator contest last November. The brand developed a micro-site where people presented their tackiest sweater ideas using the online Sweater [...] Tactics Subscribers Read More...