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Décor Themes, Design Studio
Galeries Lafayette seeks a new look for Santa, turns empty store area info enchanted forest with holiday pop-up boutiques and a small theatre.
Hillsdale chose its own interpretation of “green” when it decotated its holiday tree with materials found it recycling and depots centers.
Technology Lab, Technology News
Three myths might be preventing your shopping center from reaping the benefits of online marketing and e-commerce, ultimately limiting its profitability.
Tower City Center rallies community with app-operated colored lighting. The high tech system was a big investment, but reportedly will end up saving Forest City $20,000 every year.
Entertainment, Special Events
Naughty folks beware: there’s no point covering up the truth when you’re hooked up to Santa’s lie detector.
Sales Promotions, Sales Promotions & More
Victoria Gardens pampers singles in anti-Valentine’s Day event and promotion. Some 790 people showed up for refreshments, makeovers, sales, and giveaways—yes, including men.
Tysons Corner Center partners with German Embassy and Dresden Tourism to host traditional holiday market head of $600 million expansion unveiling.
British actor Gary Oldman wants you to stop paying attention to slick ad copy and celebrity endorsements, and start listening to the Internet to form your own opinions about tech products.
Advertising Creative Design, Design Studio
Bayview Village blended original artworks into its spring/summer campaign creative to bridge the gap between mass retailing and couture-style fashion design.
Recording artist Céline Dion, hockey star Sydney Crosby among famous people captured in life-sized wax sculptures unveiled in $13 million Grévin satellite museum in Montreal.