Call of the Fashionably Wild

Sales Promotions, Sales Promotions & More

Canada’s great outdoors inspire Edmonton City Centre’s B2B deals.

You don’t need to be a racecar driver to enjoy a ride behind the wheel of a Ferrari. Not everyone who walks around in an Arc’teryx jacket is a mountaineer, either. The consumer urges usually stem from people subscribing to a lifestyle ideal.[...] Tactics Subscribers Read More...

All Sewn Up: Oakridge Centre, Langara College Seal B2B Deal

Social Media Campaigns, Technology Lab

Design Formation students given just three weeks to replicate designer dresses using such modest (and rather unusual) materials as coffee filters, pins, and packing tape.

They’ve been in the same neighborhood for years, but Oakridge Centre and Langara College have just crossed marketing paths for the first time. Having discovered a common interest in fashion and outreach programs, they collaborated on the Paper[...] Tactics Subscribers Read More...

Slam Dunk: Oreo Makers, Tech Firm Pull Off Twitter PR Stunt

Social Media Campaigns, Technology Lab

People visiting SXSW “printed” their own custom Oreo cookies, while others use touchscreen vending machine to select and taste a dozen flavors created based on Twitter feeds.

Messing with a classic product used to be a marketing no-no, but consumers’ push for personalized experiences has changed all that. Snack food giant, Mondelēz International indulged visitors at the South by Southwest (SXSW) Interactive Festiv[...] Tactics Subscribers Read More...

Help for the Fashion Blind

Technology Lab, Technology News

A.S. Colour’s digital color critic can set you straight on your style choice in just a few minutes.

We’ve always been told that beauty is in the eye of the beholder, but one style expert doesn’t buy it. Meet Colourmatic, which Australasian apparel company A.S. Colour recently introduced to the world as the first-ever digital color critic. [...] Tactics Subscribers Read More...

Montclair Plaza Launches New Community Space

Charity Partnerships, Community Room

Beauty Bus Foundation stylists pop up at the mall to pamper personal and professional caregivers.

Look good; feel better. Yes, it’s a familiar tip shared among socialites and fashionistas. But it’s also a strategy that has earned some cred for giving patients and their caregivers a little extra mental energy and resilience. That’s what[...] Tactics Subscribers Read More...

Virgin Atlantic Tests Google Glass, Sony Smartwatch 2 for Customer Service

Technology Lab, Technology News

Pilot project beings at London Heathrow Terminal 3, where Virgin passengers enjoy a more personalized pre-flight experience, thanks to “teched-out” customer service staff who have access to their data files.

The upper-class experience might get better for some Virgin Atlantic travelers. The British airline has just wrapped up a six-week pilot project to test whether or not Google Glass technology could improve its customer service at London’s Heat[...] Tactics Subscribers Read More...

Forest Hill Chase Woos Families

Food Court Promotions, Sales Promotions & More

$10 gifts with fresh food purchase were among marketing tactics to support retailers and create consumer habit of visiting Fresh Food Precint.

The Australian mall has a whole line-up of activities and promotions planned to promote its new Fresh Food Precinct. Beginning this month and until June, it will host Family Fresh Weekends with midday special events like children’s cooking cla[...] Tactics Subscribers Read More...

One for the Early Birds

Food Court Promotions, Sales Promotions & More

Tampines Mall makes it easy for local residents, students and workers to start their day in its food court.

The flyer says it all. Singapore’s Tampines Mall wants shoppers to start the day off right, and preferably at one of its F&B outlets. This is the kind of no-fuss marketing strategy that could make your center’s food court the gathering place[...] Tactics Subscribers Read More...

Social Favors

Social Media Campaigns, Technology Lab

This past fall, shoppers bagged some free £30 meal vouchers every week for re-tweeting some of the center’s posts.

Wagamama opened recently at The Academy Aberdeen (UK), so the center is trying to generate some word-of-mouth promotion on Twitter. After posting preview punch pictures on its network the day before the eatery’s launch, The Academy is askin[...] Tactics Subscribers Read More...

The Charity Restaurant

Charity Partnerships, Community Room

Restauranteur Brandon Chrostowski pays life forward and gives former inmates a second chance by hiring and training them as cooks, servers, bartenders at his Cleveland institute.

Edwins Restaurant would certainly fall under the specialty-retailing category for which The Shops at Shaker Square has become known. The Cleveland (USA) eatery ‘s mission is to help formerly incarcerated men and women acquire leadership skills[...] Tactics Subscribers Read More...