Tasty Enough to Read

Food & Beverage, Food Court Promotions

UK center delivers compelling marketing argument on its website and via social media pages to attract shoppers to its eateries.

Bluewater’s website is giving Kent (UK) shoppers and visitors a lot of reasons to stop for a bite, and that’s even before they step inside the property. The center’s food vendors and offers are neatly organized in three broad categories: E[...] Tactics Subscribers Read More...

Winterlicious Word of Mouth

Social Media Campaigns, Technology Lab

Bi-Annual urban festival has Toronto foodies swarming eateries and social media to get their hands on some cool cash.

Organizers of Toronto’s Winterlicious food festival have partnered with Interac Debit to host a contest that encourages social media promotion. Attendees who tweet their meal reviews with the hashtag #InteracFoodCritic stand a chance to win on[...] Tactics Subscribers Read More...

Bentall Kennedy’s Friendly Feud

Community Room, Fundraisers

Shopping centers battled each other to raise awareness and donations for food banks across Canada.

One delegation temporarily went MIA at a recent ICSC Canadian Convention. Members of Bentall Kennedy’s retail division all slipped out during the 2012 event and took to the streets of Toronto to fundraise for The Daily Bread Food Bank. Split i[...] Tactics Subscribers Read More...

The Beverage Drive

Charity Partnerships, Community Room

Facebook, Twitter at center of retailer’s community campaign that rewarded participants who used their social network connections to promote Cup of Warmth drive.

David’s Tea is hoping to donate 150,000 cups of tea to 15 food banks and other organizations helping people in need across North America. Whenever customers buy a cup of tea at one of its shops between January 15 and 28, the company will donat[...] Tactics Subscribers Read More...

Snap, Type, Post

Apps, Technology Lab

Yahoo! Sports Lets Fans Turn Their Favorite Game Moments into Animated GIFs.

The Yahoo Sports app’s new Loops feature is all about consumer engagement. Users with iOS mobile devices can now pick their top sports moments and turn them into animated GIFs personalized with captions, visual effects, and comments to post th[...] Tactics Subscribers Read More...

Melbourne GPO Retailers in the Limelight

Mall Websites, Technology Lab

Mall uses website’s Talk Shop profiles to help build and nurture retailer/shopper relationship, and adds entertainment element with monthly Mix Tapes playlists.

Irene isn’t an haute-couture designer, but she is somewhat of a fashion prodigy. She started her tailoring career as a 12-year-old apprentice in Greece. She’d just be known as the lady who works at Absolutely Altered & Tailored in Melbourne�[...] Tactics Subscribers Read More...

Heeeellllpppp!

Customer Service, Services

Nový Smíchov retains services of outside consultant to hold $5 consultations for its technology-challenged shoppers.

Some people are stressed-out about their fashion faux pas, and others pull out their hair trying to use electronics. Nový Smíchov in Prague, Czech Republic, has solutions for both kinds. In addition to style advisory service packages, shoppers[...] Tactics Subscribers Read More...

Montreal Eaton Centre’s Flashback to Spring

Catwalk Shows, Style Lounge

Fashion Week is a time to look way ahead to the next trends, but MEC uses its archived coverage of the style event to bring shoppers up to speeds right before a new fashion season begins.

Spring and summer fashion ideas delivered in the fall are great if you’re in the couture business. For a consumer? Not so much. At that time of year, there are other things to think about, like holiday gifts, office parties and New Year’s re[...] Tactics Subscribers Read More...

Australian Malls Get Postal Traffic

Customer Service, Services

Shoppers use touch-screen kiosks to access their ID-protected customer accounts and open the mall lockers to grab the parcels that they purchased online.

Brookside, Logan Central Plaza and Stafford City are among the centers extracting some benefit from Australians’ love of online shopping. They all house Australia Post 24/7 Parcel Lockers, of which there are more than 140 nationwide. So when c[...] Tactics Subscribers Read More...

Mannequins in the Closet

Technology Lab, Technology News

Celebrities featured in e-magazine take shoppers inside their closets for a sneak peek at their TEC shop wardrobes, while retailers wait to find out if the endorsements will have a positive impact at the till.

Toronto Eaton Centre (TEC) is looking for celebrity fashion secrets to build What’s In Your Closet?, a new series in The Experience e-magazine. First up is Jessica Mulroney, Birks spokesperson and manager of bridal relations at The Bay departm[...] Tactics Subscribers Read More...