Field’s: It’s All Coming Together

Advertising Creative Design, Design Studio

Danish center chooses visual interruption strategy for new “Lose Yourself in Fashion” campaign.

Field’s is starting to look a lot like a marketing hacker. The Danish center and its collaborator, the Yellow creative agency, have gotten into the habit of deconstructing traditional principles of graphic design, visual merchandising, promoti[...] Tactics Subscribers Read More...

Intu Potteries Waves Its Magic Wand

Sales Promotions, Sales Promotions & More

Game show sees participants sitting on Cinderella throne to select a box of shoes from mall display wall. If the shoes fit, they’re free.

You know how the story goes: if Cinderella can slip her foot into that legendary glass slipper, then she’ll go from rags to riches. That fairytale ending has inspired Intu Potteries to deliver a similar experience to its shoppers—minus the f[...] Tactics Subscribers Read More...

The Atrium Mall’s Quick Stops

Food & Beverage, Food Court Promotions

Great State Fare Cards keep hungry shoppers coming back to Chicago’s James R. Thompson Center. Why not? Doing so saves them 10 percent at any time, any day.

Shoppers popping in and out of the Atrium Mall at Chicago’s James R. Thompson Center don’t need to worry about carrying cash to pay for snacks or lunch. There’s the Great State Fare Card for that. It comes with a 10-percent discount on all[...] Tactics Subscribers Read More...

Billings Bridge Fans Turn Stylists

Social Media Campaigns, Technology Lab

Facebook supporters provide fashion reviews that feed word-of-mouth advertising and complement Canadian mall’s straight advertising copy.

Here’s one way to drop sales hints subtly: ask shoppers for style advice. Canada’s Billings Bridge Shopping Centre is doing it on Facebook, and it seems to be working. Early in the New Year the center posted pictures of four watches, same[...] Tactics Subscribers Read More...

Woodgrove Centre Links Up CSR Initiatives

Community Room, Fundraisers

Green drive keeps recyclables out of the landfills, and supports the breast cancer cause in an original and active way.

Woodgrove Centre might boost its recycling numbers while helping to raise funds for the Nanaimo & District Hospital Foundation (NDHF). This month, the Canadian center will host the Nanaimo Wave Babes Dragon Boat team for a daylong recycling driv[...] Tactics Subscribers Read More...

Stockland Merryland Has Shoppers All Pumped Up

Social Media Campaigns, Technology Lab

Superheroes of all ages take over the Australian center on-site and online to take part in special events, competitions.

It’s Superhero Month at Australia’s Stockland Merrylands. Through January 31, visitors will get to have breakfast with Thor, shake hands with Spider-Man and slip on a power suit for a chance to win prizes in a lineup that’s meant to keep k[...] Tactics Subscribers Read More...

Kids Get Moving

Community Room, Mall Clubs

Moreno Valley Mall’s revamped kids club takes members away from the center court and into the shops.

Moreno Valley Mall doesn’t capture data yet on the families that attend its monthly events, but it will soon. The California center has just revamped its club program to offer sessions that will encourage kids to be more active physically, men[...] Tactics Subscribers Read More...

MOA Gives Walkers a Purpose

Customer Service, Services

Shoppers stay fit on Mayo Clinic Mile, have options of various walking routes weaving through mega mall.

If anyone can provide credible reasons for people to get active, it’s healthcare professionals. Mall of America (MOA) has partnered with the community outreach team at the Mayo Clinic to create the not-for-profit organization’s namesake mile[...] Tactics Subscribers Read More...

Aurora Borealis Hits The Mall

Apps, Technology Lab

Shoppers control the high-tech light show at Northland shopping center using their own mobile phones, a breakthrough for the industry in Australia.

The new $15 million open-air entertainment and lifestyle precinct at Australia’s Northland center, and shoppers are controlling its starring attraction. In just three little steps, anyone with a mobile phone can manipulate a colorful light sho[...] Tactics Subscribers Read More...

Mall of America Becomes Yellow Ribbon Company

Charity Partnerships, Community Room

Mall makes official commitment to service personnel and their families through partnership that will produce such career-oriented initiatives as resume writing workshops and better HR policies.

It’s official; the Mall of America (MOA) has made a business commitment to support military employees and their families as part of its CSR mandate. MOA recently held a proclamation ceremony, becoming the 35th organization to sign on as a Yell[...] Tactics Subscribers Read More...