Manchester Arndale Launches Charity Pop-Up

Charity Partnerships, Community Room

The UK center’s shoppers are the ones stocking the shelves of The Empty Shop. The pop-up concept was based on an idea that originated at Villa Lobos Mall in Brazil.

Bring your own merchandise is Manchester Arndale’s latest pop-up concept. Later this month the UK center will open The Empty Shop, a would-be fashion showroom that has absolutely nothing in it. It will be up to customers to stock it with th[...] Tactics Subscribers Read More...

Trinity Kitchen Dishes Out Street Food

Food & Beverage, Food Court Promotions

UK center lifts new street vendors into its indoor market monthly in spectacle that serves both PR and retail sales purposes.

A seemingly random night in Leeds, UK quickly turns into a manifesto for the British fresh food movement. It’s Swap Out Sunday on Bond Street. An operations crew in hard hats and reflective gear move horse boxes, trucks and other street food v[...] Tactics Subscribers Read More...

Food Court Wars Rage in U.S. Shopping Malls

Food & Beverage, Food Court Promotions

Three-day battles give mall visitors a chance to try eateries that could become permanent tenants in the future, and ensures up-and-coming retailers crucial financial backing.

There are food wars brewing on American shores, and malls are the chosen battlefields. The Food Network and executive producer chef Gordon Ramsay are sparking weekly face-offs between two teams of would-be entrepreneurs vying for a spot in a mal[...] Tactics Subscribers Read More...

Creative Projects Turn Retail Destinations into Public Art Venues

Advertising Creative Design, Design Studio

Australia’s 140 mixed-use project and Hong Kong’s K11 Mall are among retail and art mashups that act as hubs where different life interests and pursuits intersect.

Graphic designer Matt W. Moore burst onto the international scene when he collaborated with Coca-Cola on its London 2012 Olympic Summer Games campaign. He and a team of painters are now about to embark on a five-week project to create a permanen[...] Tactics Subscribers Read More...

Emporia Keeps It Fresh & Interactive

Dining Guides, Food & Beverage

Author Margareta Schildt Langren pens Swedish center’s food-focused online content.

What’s for dinner? Emporia shoppers don’t need to worry about drawing a blank on that dreaded question. The Swedish center’s resident food expert, Margareta Schildt Langren, is there to provide answers. With 17 years of experience as a fre[...] Tactics Subscribers Read More...

Intu Rallies Young Artists for Animal Cause

Charity Partnerships, Community Room

UK shopping center group set to welcome and support the Elephant Parade, a tour that is expected to reach an audience of 30 million as it passes through 14 cities.

The Elephant Parade is on its way to Intu Potteries, where students will get an opportunity to showcase their works alongside that of top artists and celebrities for the first time. The Intu-sponsored UK tour is part of a global festival that[...] Tactics Subscribers Read More...

California Food Bank Drive Goes Virtual

Charity Partnerships, Community Room

More sustainable format takes pressure off food bank schedulers, drivers, and sorters, while raising more funds through online sales of staples instead of in-kind donations.

Images of overflowing food collection bins are always heartwarming, but they might not represent the optimal way of battling hunger. The Alameda County Community Food Bank (ACCFB) believes it can do a lot more good for struggling residents in it[...] Tactics Subscribers Read More...

A Digital Dream

Technology Lab, Technology News

Les Quatre Temps, Movingdesign pair up to produce an audiovisual display that entertains shoppers, while supporting the Parisian center’s specialty leasing program.

LED screens are now common mall amenities, but marketing innovation lies in their use. France’s Les Quatre Temps has an original take on its digital installation, and it presents some interesting opportunities for the Parisian center’s speci[...] Tactics Subscribers Read More...

Barista Showdown

Entertainment, Special Events

The Myer Centre, Veneziano Coffee Rosters and BOTZ Café host 32 baristas in Latte Art Smack Down competition.

It might just be a pretty leaf that you’ll destroy in one gulp, but to a barista it’s an art form. We’re talking about the intricate designs that coffee shop baristas make for you with nothing more than a goblet of frothed milk. The Myer C[...] Tactics Subscribers Read More...

Blowing Bubbles

Social Media Campaigns, Technology Lab

GPS-based app has shoppers chasing virtual bubbles to earn loyalty rewards, discounts and vouchers, and even “blow” bubbles to friends via social media.

If you think blowing bubbles is only child’s play, think again. The bubble blower at Kanyon had grown-up shoppers captivated and engaged earlier this month when the Turkish center held a virtual coupon promotion. The folks at WeBubble broug[...] Tactics Subscribers Read More...