Buskers to Perform for Charity at Intu Potteries

Community Room, Fundraisers

MIH’s customizable concerts said to have therapeutic benefits to 350 people receiving care and treatments in hospitals and health centers.

Blue Sun is used to playing small venues. Like fellow artists Jon Scully Duo and Romance in Durango, the acoustic duo regularly works with Music in Hospitals (MIH), a UK organization that puts on live concerts for children and adults in Stoke-an[...] Tactics Subscribers Read More...

Kerry Parkside Lifts Spirits with Amazing Race to Love

Entertainment, Special Events

Strangers pair up to complete tasks that test teamwork skills in competition that’s meant to act as metaphor for real-life romantic partnerships.

Forget romantic comedies, finding your soulmate takes skill and Kerry Parkside had some advice to impart to its shoppers last summer. The Shanghai center hosted a free love bootcamp to explore the core elements that can make ‘happy ever after�[...] Tactics Subscribers Read More...

Hüman Coupons March Into IKEA Richmond

Social Media Campaigns, Technology Lab

Why did it take so long for someone to figure out that giving shoppers discounts just for showing up in a store would likely draw the crowds?

How do you get 10,000 people to attend a store launch on a Wednesday morning? Turn them into human coupons, like Leo Burnett did for IKEA Canada this past April. Instead of handing out paper or digital coupons to lure shoppers through the doors [...] Tactics Subscribers Read More...

Meadowhall’s Fashion Express Hits the Road

Entertainment, Special Events

An impromptu champagne breakfast with professional models was not a bad way for commuters to start their work day.

Just ahead of its Big Brand Event, Meadowhall surprised shoppers with a glimpse of top AW13 looks on the street and aboard a Stagecoach Supertram. The UK center rebranded the car into its own #MHFashionExpress, planting models and their entourag[...] Tactics Subscribers Read More...

Starbucks and Twitter Pair Up

Social Media Campaigns, Technology Lab

Coffeehouse chain hopes that its @tweetacoffee campaign will catch on, drive sales.

When was the last time that you sent someone a ‘thinking of you” card? Chances are e-mail and Facebook posts are now your go-to media, and Starbucks would like to add Twitter to that list. The coffee chain and social network have joined forc[...] Tactics Subscribers Read More...

Branding in the Fast Lane

Apps, Mall Websites, Technology Lab

The Bay Centre hits the Victoria Streets and the Infobahn with mobile booth that turned ordinary shoppers into VIPs.

The mobile photo booth that The Bay Centre set up on the streets of Victoria, Canada, last fall looked a lot like a pit stop lane. The mall’s promotional crew stopped passersby in high-traffic downtown areas, gave them a quick pitch on the “[...] Tactics Subscribers Read More...

Pro Shopper Gives Musgrave Centre a Social Media Boost

Social Media Campaigns, Technology Lab

South African center offered dream job to young fashion blogger and junior designer it found after running social media recruitment campaign.

A dream job is by definition a long shot. Really, how often does a mall fanatic get paid to shop? Last October must have been Brett Robson’s lucky month then because that’s when she saw Musgrave Centre’s notice for a contract position that[...] Tactics Subscribers Read More...

It’s All About the Lights

Social Media Campaigns, Technology Lab

Nightly light show illuminated summer nights to help Bostonians (re)discover the joys of “staycations” and give them a destination for dates or family outings.

Holiday purists might see a summer light show as anticlimactic, but not Bostonians. Bedazzled by Faneuil Hall Marketplace’s Blink! With the Holiday Pops, the light and music show that Parker 3D produced for the center last Christmas, they are [...] Tactics Subscribers Read More...

Garden Rendez-vous

Social Media Campaigns, Technology Lab

Santafé Medellín wows its visitors with a carpet made of 125,000 flowers, boosts traffic by 20 percent.

Every summer, the City of Medellín, Colombia, shows itself off in full bloom with a high-profile flower fair. Last year, Santafé Medellín shopping center jumped at the PR opportunity the event presented and tried to generate some buzz of its [...] Tactics Subscribers Read More...

From Hobbyists to Entrepreneurs

Social Media Campaigns, Technology Lab

Swansea Mall among JLL-managed shopping centers showcasing child-operated businesses.

You won’t find Alise’s Bag Boutique on any Forbes 100 list, but the Swansea Mall pop-up did give its 13-year-old owner valuable retail experience. Alise Holewiak was among the winners of the Kids, Inc. online contest, a Jones Lang LaSalle in[...] Tactics Subscribers Read More...