Social Media Communication Is More Than Just Noise

Technology Lab, Technology News

There’s a lot of key marketing research data hidden in all that social media banter. You just need to know where to look and which search terms to use to gain shopper insights.

Retail marketers don’t quite have social media communication down to a science, but they’re making some headway. They’ve moved beyond considering online networks and communities such as Facebook, Twitter and themed blogs as mere depositori[...] Tactics Subscribers Read More...

Follow the Leaders

Technology Lab, Technology News

A few more shopping centers hang up their shingle on Facebook and Twitter as shopper engagement on social media increases sharply, making Klout scores the performance benchmarks to watch

There weren’t too many new shopping center players on the social-media marketing scene last year, but the industry has improved its performance significantly. Experiential research firm Alexander Babbage (AB) highlighted the pattern when it st[...] Tactics Subscribers Read More...

Designing Shoppers: iPad Game, Facebook Inform Macquarie Centre Management Team

Advertising Creative Design, Design Studio

While consumers play Design Your Dream Fashion Mall, AMP is taking notes that will help it fine tune its center’s retail mix while it undergoes a $390 million redevelopment.

You can find out a lot about people’s true desires when you ask hypothetical questions. Since the conversation isn’t anchored in reality, there’s no need to hold anything back. It’s the type of communication dynamics that might produce v[...] Tactics Subscribers Read More...

Square One Focuses Customers’ Attention

Mall Websites, Technology Lab

Canadian mall closes the Web loop and keeps customers on its website, even when they want to browse its latest social media posts.

Forget about leaving shopper communication matters to chance; Square One is taking a more proactive approach. Its website includes a top-level tab where shoppers can access the center’s social pages on Facebook, Twitter, Pinterest, Instagram a[...] Tactics Subscribers Read More...

The Dubai Mall @Shoppers’ Service

Social Media Campaigns, Technology Lab

U.A.E. center’s Concierge Lounge staff use social media regularly to promote its locker, limo, porter, and business center services.

With more than 602,000 Facebook likes and 70,255 Twitter followers, The Dubai Mall can fairly claim that shoppers have its marketer’s ear. They’ve also got plenty of opportunities to request and receive a high level of service, thanks in par[...] Tactics Subscribers Read More...

Back to the Future

Community Room, Fundraisers

Simon Youth Foundation takes its education cause online with testimonials, event recaps, and a fundraising tool.

One thousand dollars can separate a high-school dropout from a college-bound graduate, and a Simon Property Group (SPG) initiative is helping to fill the gap. According to SPG’s Simon Youth Foundation (SYF), that amount is enough to support an[...] Tactics Subscribers Read More...

STC Creates Local Cultural Calendar Highlight

Entertainment, Special Events

Mall adds modern games, activities, and food contest to more traditional live performances for Chinese New Year celebration.

Lion dances are no longer exotic experiences in major Canadian malls. Shoppers expect them every Chinese New Year, as much as they do Santa parades come Christmastime. Scarborough Town Centre (STC) still tried to pull off a few surprises when it[...] Tactics Subscribers Read More...

Westfield Fashion TV: Watch & Learn

Social Media Campaigns, Technology Lab

Model Portia helps drive shopper engagement and showcase retailers in interactive Monochrome style video.

If you had to narrow down your social media must-do list to just one modus operandi, it would have to be engagement. Westfield UK seems to be following that logic with its multimedia fashion content. The Spring Summer 2013 Trends installment of [...] Tactics Subscribers Read More...

Emporia’s Soft Facebook Launch

Facebook, Social Media Campaigns

Social network remains mall’s promotional platform of choice to engage customers well past its opening.

Long before it opened Emporia in October 2012, Steen & Strøm had already developed a following for its Swedish mixed-use, super-regional center. That was thanks to a soft launch that it orchestrated on Facebook. Emporia joined the social net[...] Tactics Subscribers Read More...

The Mall Photobooth: A Relic No More

Amenities, Customer Service

Faneuil Hall Marketplace’s newly high-tech booth allows users to upload their photos to social media pages or e-mail them to friends.

For a while there, it looked like the typical mall instant photo booth was destined to become the stuff of memorabilia, like diner jukeboxes. But makers of the portable units are catching up to modern times. After jazzing up old booths with imag[...] Tactics Subscribers Read More...