Santana Row Offers Rainy Day Rewards

Sales Promotions, Sales Promotions & More

Shoppers now have incentives to step away from their screens to go browse the stores.

Rain, wind, snow—those never used to get in the way of shopping. In this era of online retailing and mobile browsing, though, things are a little different. That's why Santana Row, which is nestled in California's Silicon Valley tech hub, figu[...] Tactics Subscribers Read More...

Starbucks Offers Theater of Retail in Vegas

Décor Themes, Design Studio

Shop features step seating for up to 40 people right in the middle of the space.

Let's be honest. No matter how good a coffeehouse's java and baked goods are, they're not always enough to build customer loyalty. Add some ambiance and a setting that's conducive to people-watching, and now you've got a chance to create a habit[...] Tactics Subscribers Read More...

Park Royal Gets A Peek at NY Fashion Week

Entertainment, Special Events

Canadian center’s good working relationship with Michael Kors team pays off.

The Michael Kors label has just made its grand entrance at this year's New York Fashion Week, but shoppers at one Canadian mall had already plenty to post on their social pages before all the catwalk guests had made it to their seats. You see, P[...] Tactics Subscribers Read More...

Celebrity Chef New Stockland Ambassador

Celebrity Chefs, Food & Beverage

Miguel Maestre’s contributions will include monthly recipes inspired by the alphabet.

Stockland has upped the ante in F&B marketing. The Australian developer recruited celebrity TV chef Miguel Maestre to be its food ambassador and frontman for the “A to Z of Mmmm” campaign. Now it’s his role to inform and entice shoppers at[...] Tactics Subscribers Read More...

In Memoriam: Nina Budman of BudmanPR

Advertising Creative Design, Design Studio

One of Canada’s leading PR professionals in the fashion, design, retail, and development industries has passed away.

Nina Budman founded Budman and Associates over 25 years ago, providing clients with timely communications strategies and offering a wide range of public relations services. Formerly in television production, Nina was an expert in strategic commu[...] Read More...

Guinness World Records Seeks Mall Hosts

Entertainment, Special Events

Topping existing records and creating original ones both welcomed, organization says.

Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, it[...] Tactics Subscribers Read More...

Mall Shoppers Are Playing It Forward

Charity Partnerships, Community Room

Frasers Centrepoint Malls have their customers swap playtime for donations.

This Year of the Monkey, Frasers Centrepoint Malls is celebrating with a charity event that will take its roving giant ball pool to six centers across Singapore. After a successful introduction to more than 1,000 visitors to Causeway Point in ju[...] Tactics Subscribers Read More...

Greenwood Plaza to Host Rooftop Picnic

Food & Beverage, Sales Promotions & More

$5 lunchbox meal deals, live entertainment and lounging amenities await office workers.

Picture this: sunshine, deck chairs, hammocks, picnic rugs, lawn games, and plenty of food to keep the party going. Sounds like a holiday, right? Now take that setting and transport it high above the ground on an iconic building's rooftop, and y[...] Tactics Subscribers Read More...

Mayfair Shoppers Make #PinkShirtPromise

Community Relations, Community Room

Canadian center is on a mission to help end bullying, and it starts with Post-it notes.

The first step in tackling a problem is to talk about it. It’s the approach that Mayfair Shopping Center’s (Mayfair) management team is taking with #PinkShirtPromise, a community outreach campaign to help stop bullying. Through a partnership[...] Tactics Subscribers Read More...

Alhambra Seeks People for Acts of Kindness

Charity Partnerships, Community Room

UK center intends to find worthy candidates in the community via an online search.

Alhambra Shopping Centre is feeling particularly generous this year. It has already planned a full roster of random acts of kindness that it intends to perform all year, just to give local residents of Barnsley, UK, something to smile about and [...] Tactics Subscribers Read More...