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Park Royal Gets A Peek at NY Fashion Week

Entertainment, Special Events

The Michael Kors label has just made its grand entrance at this year's New York Fashion Week, but shoppers at one Canadian mall had already plenty to post on their social pages before all the catwalk guests had made it to their seats. You see, P[...] Tactics Subscribers Read More...

Celebrity Chef New Stockland Ambassador

Celebrity Chefs, Food & Beverage

Stockland has upped the ante in F&B marketing. The Australian developer recruited celebrity TV chef Miguel Maestre to be its food ambassador and frontman for the “A to Z of Mmmm” campaign. Now it’s his role to inform and entice shoppers at[...] Tactics Subscribers Read More...

Guinness World Records Seeks Mall Hosts

Entertainment, Special Events

Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, it[...] Tactics Subscribers Read More...

Mall Shoppers Are Playing It Forward

Charity Partnerships, Community Room

This Year of the Monkey, Frasers Centrepoint Malls is celebrating with a charity event that will take its roving giant ball pool to six centers across Singapore. After a successful introduction to more than 1,000 visitors to Causeway Point in ju[...] Tactics Subscribers Read More...

Alhambra Seeks People for Acts of Kindness

Charity Partnerships, Community Room

Alhambra Shopping Centre is feeling particularly generous this year. It has already planned a full roster of random acts of kindness that it intends to perform all year, just to give local residents of Barnsley, UK, something to smile about and [...] Tactics Subscribers Read More...
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