Mobile Marketing Strategies: Are Consumers Way Ahead of Businesses?

Embracing and investing in mobile connectivity is key to retailers catching up to their customers.

The way in which we surf the Internet is changing at the speed of light thanks to the mobile devices that enable us to be always connected. The technological structure is ready, consumers are ready, but marketing strategies still have to be adap[...] Tactics Subscribers Read More...

Go Green! Flashmob

Community Room, Sustainability

Some 580 green-clad school children swarm Central City to promote environmental stewardship through dance.

Students from Chimney Hill Elementary rehearsed for nearly four months to perfect the dance moves that they performed last spring at Canada’s Central City Shopping Centre. The lunchtime “Go Green!” flashmob they presented that day was thei[...] Tactics Subscribers Read More...

Giving It their Best Shot

Entertainment, Special Events

Mikiki center follows up in-center event featuring photographer Ninagawa Mika with a contest that put shoppers behind their smartphone cameras.

Don’t be fooled by the small devices; the shoppers who entered Mikiki’s photography competition last November were keeners. They just didn’t have the traditional set of lenses, tripods and flashes that many hobby photographers schlep aroun[...] Tactics Subscribers Read More...

Cool as Ice

Advertising Creative Design, Design Studio

Vestsjællandscentret’s fashion/sustainability mashup campaign was just the type that would appeal to eco-sexual male shoppers.

There’s apparently a new consumer archetype walking about the mall floor: the ecosexual male. But unlike his metrosexual predecessor, this one treads on the planet a little more lightly. Yep, same fashion and grooming obsessions, but all guide[...] Tactics Subscribers Read More...

A New Lease on Life

Community Room

Serving prisoners get a second chance and a leg up at Chapelfield Shopping Centre through a private/public partnership with the HMP Norwich correctional facility.

Watching Jonathan helping a shopper buy a gift card at Chapelfield Shopping Centre (Chapelfield), you’d never know that he was a young man inching his way back into normal life. Securing that retail position and the training that went into mea[...] Tactics Subscribers Read More...

Customer Service 3.0

Customer Service, Technology Lab, Technology News

The new generation of informed and hyper-connected consumers is changing the parameters of interaction with companies. Social networks and mobile technologies are at the forefront of these changes.

Technological advances have totally reconfigured our daily communications. In less than two decades the accelerated digitization of our society has changed both the way in which millions of people interact and search for information, and the spe[...] Tactics Subscribers Read More...

The App Campaign

Apps, Technology Lab

Students get their own mall app, which automatically enrolls them in University Town Center retailers’ loyalty programs.

Come August, the University of Oklahoma (OU) will be swarming with students again. Among those planning to attend the “Welcome Back to OU” event at the school’s Norman campus are members of the University Town Center (UTC) guerrilla market[...] Tactics Subscribers Read More...

Forest City Showcase

Mall Websites, Technology Lab

The shopping center developer ditches its generic, directory-style website for a more dynamic customizable format. Fashionistas will likely approve.

Nick Verreos and Jeannie Mai love fashion and they’re out to find America’s next chic stylist among those who shop at Forest City Enterprises (Forest City) malls. Verreos being a Project Runway designer and red carpet host, and Mai juggli[...] Tactics Subscribers Read More...

Back to the Digital Drawing Board

Mall Websites, Technology Lab

Rockland Centre transforms its static website into a more flexible hub from which to manage all of its digital initiatives—from sales promotions to social campaigns.

Consistency has been the goal in marketing for a long time. Malls have put a lot of effort into delivering the same message across all promotional platforms at their disposal—from print ads to websites. Doing so, they thought, would reinforce [...] Tactics Subscribers Read More...

Plugged In and Decked Out

Entertainment, Special Events

A Men’s Crèche is being piloted as an engaging space that reluctant and shopping-weary visitors will find more appealing than sitting on a bench in center court.

Youths visiting the Manor Walks Venue digital center will need to make room for the “big boys” this summer. On July 4, the UK mall opened a trial Men’s Crèche there as an oasis for male “shoppers.” You can probably picture the sett[...] Tactics Subscribers Read More...