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Back in the Spotlight

Entertainment, Special Events

Santa takes regains his rightful place on El Bosque’s throne in a specially commissioned holiday musical.
It’s hard to believe, but in recent years Santa has been playing second fiddle to the prize dealers at Centro Comercial El Bosque (El Bosque) in Ecuador. Back in 2007, the mall began offering prize draws as holiday incentives; anything from gi[...] Tactics Subscribers Read More...

Loving the Union

Sales Promotions, Sales Promotions & More

Union Square draws its revenues from a small catchment, but it managed to increase productivity by digging a little deeper into shoppers’ pockets.
Aberdeen shoppers didn’t wait until this past Valentine’s Day to reveal the object of their shopping affection. The Scots spoiled Union Square with a 12.1-percent boost in traffic and a 7.9-percent jump in sales last holiday season in respon[...] Tactics Subscribers Read More...

Feeling Lucky?

Celebrity Appearances, Entertainment

Lucky hockey fans win Calgary Flames season tickets in a North Hill Centre giveaway that drew more than 6,700 participants.
Canada’s North Hill Centre (NHC) went for the tried and true when it came time to develop its holiday program last year, then it added a dash of excitement. “What we knew was that people in Calgary really wanted to win Calgary Flames hock[...] Tactics Subscribers Read More...

Wigan’s Christmas Cracker

Entertainment, Special Events

Competing UK centers generate nearly $327,410 in PR value by collaborating on a holiday parade and light switch-on event in the heart of Wigan.
Grand Arcade and The Galleries could have spent a fortune trying to outdo each other last holiday season. Instead, the two UK retail destinations joined forces with local Wigan Town Centre Management to host Wigan’s Christmas Cracker, an event[...] Tactics Subscribers Read More...

Uber Flash Mob

Entertainment, Special Events

Arcaden Shopping centers stage holiday flash mobs in 20 German locations via live streaming for half a million shoppers.
Holiday flash mobs have become the new expected entertainment highlights during the holiday season. Germany’s MFI center manager, however, took the concept to new heights last December when it invited then 83-year-old conductor Gotthilf Fische[...] Tactics Subscribers Read More...

Safety First

Advertising Creative Design, Design Studio

If you don’t actively promote your company as being safety-focused, shoppers just might assume that it’s not.
“Volvo.” If I mention that word, what ideas and words come into your mind? You probably thought Swedish, car, luxury, comfort and I bet most of you also thought of safety. If I said “Qantas,” you would probably think Australian, jumbo je[...] Tactics Subscribers Read More...

Saving Up for a Festive Season

Gift Cards, Sales Promotions & More

Why wait until Black Friday when you can follow The Potteries’ lead and invite shoppers to spend on gifts well ahead of the holidays?
These days, £5 ($8) won’t get you too far when it comes to shopping for holiday gifts. Still, for customers at The Potteries, this small investment could be the first step in developing a workable budget in anticipation of the festive season.[...] Tactics Subscribers Read More...

A Good Start

Charity Partnerships, Community Room

Setia City Mall hosted a successful first community-outreach holiday event while still under construction.
Setia City Mall (SCM) gave some young visitors in Shah Alam, Malaysia a welcome reprieve from their daily struggles when it hosted a year-end party at the Setia Alam Welcome Center last Christmas for StART, a local charity that provides creative[...] Tactics Subscribers Read More...

Road Stories

Entertainment, Special Events

Metrolink commuters got a big surprise when a mall Santa hopped on board with his troupe to sing and hand out copies of the Elf Times.
Santa is a big star, but he didn't mind riding public transit with his elves on his way to his grotto at Manchester Arndale in the UK last year. On December 16, he ditched Rudolph and the other reindeer, preferring to leave the driving to someon[...] Tactics Subscribers Read More...

Arresting: A Pop-Up Event

Sales Promotions, Sales Promotions & More

Shopping Center marketer sees her marketing budget increased after holiday village event boosts sales by nearly nine percent.
While some marketers are struggling to secure their holiday budgets, the Academy’s Anna Bluman has seen her promotional fund grow. Last year, she asked the landlords of the 65,000sqft Scottish center for £15,000 ($24,225) to help back her “[...] Tactics Subscribers Read More...
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