One More Chance

Varena hosts play card game to give some disappointed gift recipients what they really wanted for Christmas.

Some Christmas presents are bound to fall short of expectations, no matter how hard shoppers try to please their loved ones. For those who ended up with less than fantastic gifts under their tree last year, Austria’s Varena shopping center hel[...] Tactics Subscribers Read More...

Come Sled with Me

Social Media Campaigns, Technology Lab

A $1,000 prize awaited the winner of this holiday contest that garnered plenty of media coverage and some online buzz too.

Santa, a snowmobile, interactivity? Yep, shoppers responded. Over three weekends last December, they headed over to Centerpoint Mall in Toronto, Canada to have their photo taken with Santa on his snowmobile as part of the multimedia brand experi[...] Tactics Subscribers Read More...

Marty & Friends to the Rescue

Décor Themes, Design Studio

Blue puffy coats kept visitors warm as they toured the ICE! attraction at Opryland, and even tried out a frozen slide.

There were a lot of people walking around in big blue winter coats at America’s Gaylord Opryland resort last Christmas. It wasn’t a fashion statement, but rather the preferred attire for those who wanted to fully take in the ICE! winter wond[...] Tactics Subscribers Read More...

Live at Unicentro

Entertainment, Special Events

Some 6,000 children visited the Columbian mall’s manger, one of the highlights of its live nativity scene.

Unicentro Pereira’s nativity scene literally came alive last November, when the Colombian mall turned 600 sq. mtrs. (6,458 square feet) of its center court event site into a mini replica of Bethlehem. Natural vegetation, barns and live farm[...] Tactics Subscribers Read More...

Filling Shoppers’ Dance Cards

Décor Themes, Design Studio

Shoppers step into painting master Renoir’s Parisian setting through K11 Mall’s artsy holiday set, live event series and website.

The works of a 19th Century impressionist artist don’t have too much to do with Santa and Lapland, but they still anchored K11 Mall’s holiday program last year. The Hong Kong center invited shoppers to a European aristocratic celebration dub[...] Tactics Subscribers Read More...

Good Enough to Eat

Charity Partnerships, Community Room

CityMall in Dora, Lebanon sweetened the holiday season for several local charities last year, thanks to an original décor centerpiece: a life-size chocolate nativity scene.

Chantilly Chocolatier with its crew of 37 designers and craftsmen took more than 720 hours to build CityMall's “La Crèche en Chocolat” out of 120,000 individually wrapped chocolates that were later donated to charity. Built on a 750sqft [...] Tactics Subscribers Read More...

Pinterest Makes Its Mark

Social Media Campaigns, Technology Lab

The effectiveness of and consumer interest in visual communication is driving the growth and success of the social network.

Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the great success of Pinterest shows that surfers apparently have a need that the Web’s most popular social n[...] Tactics Subscribers Read More...

Three, Two, One, Launch!

Mall Websites, Technology Lab

If you’re going to invest a big chunk of change on developing a holiday micro-site, you might as well find multiple uses for it.

Canada’s Place d’Orleans made the most of its MyNorthPortal.com site last year, expanding it from a sales support vehicle into a social media portal. “Trying to stay current and in-line with our savvy digital demographic, we decided to [...] Tactics Subscribers Read More...

Once Upon a Mall

Mall Websites, Technology Lab

This Christmas 2011 marketing story begins in shoppers’ closets, with an all-star cast of ugly sweaters.

Shoppers eagerly signed up on Inland Western’s HolidayFunForAll.com micro-site. After answering a few basic questions, they uploaded a photo of their worst sweater for a chance to win a $100 mall gift card. This little “knitmare” story, as[...] Tactics Subscribers Read More...

No Two Snowflakes Are Alike

Décor Themes, Design Studio

Parker 3D turns a traditional holiday design into a high-tech and interactive attraction for the Sony headquarters

If you’re struggling to come up with an innovative twist on traditional seasonal themes, think digital. Last year, tech firm Parker 3D turned a snowflake design into a showstopper in the Sony headquarters public atrium by creating it out of fl[...] Tactics Subscribers Read More...