Cracking the Google SEO Code

Westfield London jumps to the top of the search engine’s list with enhanced PR activity and a tweak of its website.

Westfield London was ranked sixth in Google under the search term “London Shopping” back in February 2010. By the end of that year, the UK center was topping the list of results for that term, as well as for “shopping centres London” and[...] Tactics Subscribers Read More...

Pop-Ups: The Bright New Permanent Retail Solution?

Pop-Up Stores

Potential incremental income from temporary retailing goes beyond seasonal themed stores.

While driving down El Toro Road in Laguna Hills, California this fall, I glanced to my left and noticed a huge Halloween store banner hanging from a long abandoned Circuit City box store. Like a flash of lightning, I realized that, of course, we[...] Tactics Subscribers Read More...

The Facebook Redesign Challenge

Facebook, Technology News

What’s in store for brands that rely on the social network to keep their online visibility high?

As of March 30, the new Facebook Timeline will no longer be optional. With the new format, users of the social network will find it easier to employ when it comes to organizing their information. At the same time, brands will have to reformulate[...] Tactics Subscribers Read More...

Vive Paris!

Pop-Up Stores, Sales Promotions & More

Four people living in a tiny Parisian subway platform apartment? That’s IKEA’s version of social media-based reality TV.

IKEA France produced many a “houlala!” when it popped up at the Auber metro station in Paris last month. With the help of communications agency Ubi Bene, IKEA erected a temporary 581-square-foot apartment in the middle of the station platfor[...] Tactics Subscribers Read More...

If the Shoe Fits

Mall Websites, Social Media Campaigns

Dixie Outlet Mall takes big digital marketing step with website and Facebook-supported shoe category promotion and giveaway.

Shoppers with a thing for shoes must be drooling already at the thought of winning $2,500 worth of footwear in Dixie Outlet Mall’s first-ever online shoe giveaway. Launched on March 1, the contest is taking place on Facebook, where customers a[...] Tactics Subscribers Read More...

Can You Spot an Android?

Technology Lab, Technology News

Humanlike retail window mannequin can interact with shoppers, display 60 different types of emotions.

Science fiction writers will need to get busy if they are to surprise their readers because the boundaries of reality are being pushed further and further every day. Not so sure? Have a look at this video of Tokyo department store Takashimaya’[...] Tactics Subscribers Read More...

Twitter on the Move

Technology Lab, Technology News

Social media site continues to expand its advertising platform. Messages, accounts and promoted trends that until now were available only in the U.S., the UK and Japan, will be available in Latin America

With 140 million users that send more than 400 million messages daily, Twitter is an ideal platform for online positioning of commercial products. Two years ago, the social network started to offer advertising systems that currently provide a po[...] Tactics Subscribers Read More...

12 Days of Parking

Customer Service, Services, Social Media Campaigns, Technology Lab

Mall of America counts down the days to Christmas with a social media contest to win free day parking and a mall gift card

Last December 13, holiday shopping at Mall of America (MOA) got a whole lot easier. That's when the top tourist destination launched "The 12 Days of Parking," a contest in which MOA reserved a dozen front-row parking spots to give away over the [...] Tactics Subscribers Read More...

The Power Of Qee

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Chadstone grosses close to $97 million in sales in one month with high-profile campaign

What do toy bears have to do with L’Oreal Melbourne Fashion Week? Prior to March 2011, the answer coming from shoppers at Australia’s Chadstone-The Fashion Capital probably would have been “uh, nothing?” But that all changed when the cen[...] Tactics Subscribers Read More...

Inorbit’s Big Leap

Social Media Campaigns, Technology Lab, Technology News

Inorbit Mall’s online marketing strides led to some coverage in the DNA Navi Mumbai and Mid-Day newspapers.

When Saurabh Benjamin became an Inorbit Mall Facebook fan last summer, he probably had no idea that he would be helping the Indian shopping center reach an important marketing milestone. But he did, becoming the mall's 100,000th fan on the socia[...] Tactics Subscribers Read More...