One Sweet Trail

Entertainment, Special Events

Chocolate World Heritage Exhibition among the attractions that drew crowds and the media to Harbour City’s month-long Chocolate Trail event series.

Just one more. That’s what chocolate lovers often mutter under their sweetened breath while standing before an alluring array of free samples. Hong Kong’s Harbour City rendered them even more powerless when it held its Chocolate Trail campai[...] Tactics Subscribers Read More...

Back In Business

Entertainment, Grand Openings

CentralWorld rebounds after an anti-government protest destroyed much of its retail space, along with its reputation as a top destination.

CentralWorld’s New Year’s Eve celebration had the crowds and showmanship to rival New York City’s famous Times Square bash. Those watching the countdown on MHTV would have had a tough time imagining that just 20 months before, Bangkok’s [...] Tactics Subscribers Read More...

The Pink Shirt Factory

Community Room, Fundraisers

A Metropolis at Metrotown $500 gift card is up for grabs for the shoppers who will design the winning pink T-shirt, and it’s all in support of Kids Help Phone

It isn’t October yet, but Metropolis at Metrotown’s Facebook page has gone pink. The Canadian center joined the fight against bullying and is running an online contest on the social media site to raise funds for Kids Help Phone. Until Feb[...] Tactics Subscribers Read More...

The Other Phone App Platform

Apps, Technology Lab

Mall of America chooses Google Maps Indoor smartphone feature so that customers can navigate its halls more easily.

Busy Bees

Community Room, Sustainability

French center expands sustainability program with a new amenity and attraction for green-minded shoppers.

Shoppers are buzzing about a new green feature at France’s Le Millénaire: bees. As part of its sustainability program, the seaside center has partnered with the UNAF (the French National Apiculture Union) to become an official backer of the �[...] Tactics Subscribers Read More...

How Loudly Can You Sing?

Entertainment, Special Events

Olympic fever hits the mall floor as shoppers step up to the microphone to motivate athletes ahead of London Olympic Summer Games.

Speaking of the London 2012 Olympic Games, the UK’s Lakeside Shopping Centre will soon host the Cadbury Sports V Stripes Games Crew. The latter will set up a “Keep Singing, Keep Team GB Pumped” karaoke stage, where shoppers will take turns[...] Tactics Subscribers Read More...

Got Fans?

Gift Cards, Sales Promotions & More

Mall capitalizes on customers’ love of their local NHL hockey team with pregame GWP promotion.

The City of Winnipeg, Canada has been hyped up since the recent return of its Jets professional hockey team. Portage Place got in the spirit too, and it’s running an ongoing sales promotion for Jets fans. Every home game day, shoppers who spen[...] Tactics Subscribers Read More...

A Picnic for the Planet

Community Room, Sustainability

Pike Place Market Preservation and Development Authority in Seattle holds Lunch Box Specials promotion to support The Nature Conservancy’s annual worldwide event.

Earth Day is somewhat like New Year’s Day; it gives people the urge to make resolutions that they might not be able to keep. The celebration that Pike Place Market’s Preservation and Development Authority hosted last April 22, however, was d[...] Tactics Subscribers Read More...

Want to Swap Cards?

Charity Partnerships, Community Room

Mall gives shoppers an alternative to letting their unwanted gift cards go to waste, and a chance to support a good cause.

Place d’Orleans is spicing up its post-holiday Winter Sidewalk Sale with a Swap & Shop gift card exchange event. Customers bring in their unwanted gift cards for up to $50 and swap them for a mall gift card of the same value. “To alleviat[...] Tactics Subscribers Read More...

Every Bit Counts

Sales Promotions, Sales Promotions & More

Shopping for the latest styles is nice, but students heading back to school need to figure out a way to manage their money first.

Come the New Year, what students need even more than a fresh and fashionable wardrobe is a way to stretch their budget. Duncan Yard in Hatfield, South Africa has planned an event that will help them do just that: a University Book Sale. On th[...] Tactics Subscribers Read More...