Letting shoppers pick their own competition prizes might sound pricey, but it could be the way to boost sales in the long run.

With the right amenities and decor, your mall restrooms could be one more reason for  shoppers to linger longer.

Public/private partnership has mall volunteers pull shift at their local park for special events in exchange for help with security and parking.

Customers who love to shop step up to assist low-mobility visitors for whom a trip to the mall is a little tougher to manage.

Celebrity sighting news and exclusive perks draw student shoppers to California mall.

Five AMP shopping center embrace a head office-led marketing initiative and  pool their resources to co-create and fund customizable glossy magazine.

Learn and apply the four video marketing principles that will help your commercial be culturally relevant so it can go viral.

Here are seven ideas for how to keep your shoppers engaged during the holidays, and give them a reason to return once Santa has left the mall.

Westfield London’s Car Boutique is one fashion trunk show and car boot event mashup that drove traffic and sales up.

Budgeting for mall special events is child’s play, as long as you’ve developed a detailed calendar and have strategies to keep costs down.