One for the Boys

Amenities, Customer Service, Services

Mall turns 5,000sq.ft. empty mall shop into the Men’s Den, a drop-off center of sort for those seeking shelter the holiday mayhem.

No matter how hard she tried, the female shopper that the Pickering Town Centre (PTC) concierge found peering through the window of the holiday Men’s Den wasn’t getting her husband’s attention. Sunk into a recliner, he was fully engrossed [...] Tactics Subscribers Read More...

Fit to Print

Sales Promotions, Sales Promotions & More

Event calendar proves an important advertising platform for tenants, with monthly focuses that highlight a number of center retailers.

It’s a familiar site: people hurrying about, eyes glued to their smart phones to check e-mails, text messages and entries in their electronic diaries. In such a context, why would The Potteries shopping center bother to spend over $54,000 on p[...] Tactics Subscribers Read More...

They’ve Got This

Entertainment, Special Events

Mall celebrates National Youth Week with event showcasing and empowering budding artists, while also entertaining guests.

Last April, Australia’s Broadmeadows Shopping Centre turned into an active incubator for budding artists when it held its “Own It!”. In partnership with Hume City Council’s Youth Services Department and several activity facilitators from[...] Tactics Subscribers Read More...

Discounts For DDs

Entertainment, Special Events

There are half-price tickets up for grabs for shoppers who take on the responsibility of being designated drivers at beer-focused event.

Here’s a good CSR idea coming from Premier Events, the agency that will be putting on the Winter Beer Carnival at Atlantic Station this coming February 11th. Given that the event will be focused on alcoholic bevies, the organizers thought they[...] Tactics Subscribers Read More...

Code Red

Customer Service, Services

Deira City Centre turns into Red Central during community education and disease-prevention event for women.

Dubai’s Deira City Centre (DCC) issued a wakeup call to women last spring with a campaign to raise awareness of the omnipresent threat of heart disease and stroke. Joining the international Go Red for Women initiative, DCC reminded its cust[...] Tactics Subscribers Read More...

Pop Goes Mong Kok

Décor Themes, Design Studio

Mong Kok Pup Up decor brings Hong Kong’s famed streetscape and food stalls to Langham Place.

Kit Lau is used to giving stories some dimension. But the pop-up book artist took on a work of much greater scale when Hong Kong’s Langham Place commissioned him to create its Mong Kok Pop Up. The work, which focused on an effervescent distric[...] Tactics Subscribers Read More...

Coupon Hounds, Grab Your Swords

Apps, Technology Lab

Adventures involving medieval characters, magical swords, wizards and dragons await players of the soon-to-be-released Coupon Quest mobile game, and savings too.

Coupon Quest, the brainchild of advertising specialists Ian Tuason (a professional copywriter and filmmaker) and Rachel Yu (a graphic designer), is slated to launch in the Apple App Store in March with the promise of giving new meaning to imbedd[...] Tactics Subscribers Read More...

Spot the Props!

Sales Promotions, Sales Promotions & More

Shop window contest just one of several initiatives that Larimer Square has planned to support the arts.

Larimer Square and the Denver Center for the Performing Arts (DCPA) have very different business goals, but they do share a strong commitment to the arts. Over the past two holiday seasons, they have joined forces to host the Spot the Prop conte[...] Tactics Subscribers Read More...

A Fresh Start

Community Room, Sustainability

What could have been a mere trendy amenity to put already privileged shoppers even more at ease has turned out to be a lifesaver in Taguig City.

In late 2010, Ayala Malls’ Market! Market! center in the Philippines was seeking new ways of maximizing its space when it came up with the idea of greening its fifth-level rooftop. It would not only add a visually pleasing element to the pr[...] Tactics Subscribers Read More...

The Celebrity Draw

Celebrity Appearances, Entertainment

Using a live celebrity performance can produce a lot of benefits, from attracting local media attention to encouraging word-of-mouth marketing to making lasting consumer impressions.

Nothing draws attention like celebrities. They are perhaps the most powerful marketing force in popular culture. Whether it is gossip about them in the media or a great concert they put on, they are sure to generate buzz anywhere they go. But si[...] Tactics Subscribers Read More...