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Putting Down Roots

Amenities, Community Room, Customer Service, Services, Sustainability

The village at Fairview community garden to provide food for the needy.
The idea of a shopping center being “the third place” has been vigorously challenged in recent years. Consumers seem increasingly unwilling to assign that role, or give so much importance, time and money, to any one location, be it brick-and[...] Tactics Subscribers Read More...

Dream Machine

Sales Promotions, Sales Promotions & More

St. Laurent Centre installed a Fair Change coin machine where shoppers can turn their loose change into mall gift cards.
Spare change is nothing to sneeze at, especially in hard times. St. Laurent Centre managers have been getting their hands on quite a bit of it since they installed a Fair Change coin machine near the guest services desk. Shoppers come into the C[...] Tactics Subscribers Read More...

Growing Returns

Community Room, Sustainability

Colonial First State Global Asset Management (CFSGAM) introduces Australia’s first biodegradable gift cards.
Colonial First State Global Asset Management (CFSGAM) wasn’t the only company peddling gift cards to shoppers last year. However, it did manage to make its holiday campaign stand out by introducing Australia’s first biodegradable gift cards.[...] Tactics Subscribers Read More...

Budding Creativity

Community Room, Sustainability

City Square Mall organized free Eco Workshops for the shoppers.
City Square Mall has launched a lifestyle program to fit its "Singapore’s First Eco Mall" brand positioning. On the last Sunday of every month, shoppers meet in the B2 Atrium to attend free Eco Workshops that the Singapore Environment Council [...] Tactics Subscribers Read More...

The One-Click Wonder

Technology Lab, Technology News

Regular E-mail alerts sent to attention-deficient shoppers lead Clarks Village to trackable retail sales and increased productivity.
Clarks Village didn’t have any difficulty producing tangible evidence to back its digital marketing strategy. The UK outlet center was able to turn its “You’ve Got Mail from Clarks Village” into over £150,000 ($237,000) in retail sales [...] Tactics Subscribers Read More...

Run, Executives, Run!

Charity Partnerships, Community Room

CENTRAL in Hong Kong celebrates the fifth anniversary of its Rat Race fundraising event in support of mental health organizations.
CB Richard Ellis didn’t mind handing over HK$50,000 ($6,450) to compete in Hongkong Land’s CENTRAL Rat Race. Not only did the company beat all the other corporate teams to win the cup, but it also helped CENTRAL raise HK$2.4 million ($313,47[...] Tactics Subscribers Read More...

Sizing Up Mall Shoppers

Body Scanners, Style Lounge

Technology company debuts free high-tech fashion fitting service at King of Prussia Mall to kick off Fashion’s Night Out event.
Body scanners created much controversy when they were first introduced to help airport security officers screen travelers. Now Unique Solutions is hoping that its original twist on the devices will make shoppers want to flock to the mall and ste[...] Tactics Subscribers Read More...

Snap that Tag

Social Media Campaigns, Technology Lab

Hollywood & Highland entices customers to live large with QR code-backed advertising campaign to promote both technology and fall fashion.
Re-purposing of technology developed for sectors such as manufacturing and the military has led to much innovation in consumer marketing. California’s Hollywood & Highland Center (H&H) has jumped on quick response (QR) codes or tags to support[...] Tactics Subscribers Read More...

Crunch Credits

Community Room, Sustainability

Recycling will always be a chore, but Envirobank thinks it can make it more compelling with a few retail rewards.
Australia's Envirobank organization has come up with a reverse vending machine (RVM) that collects plastic bottles and beverage cans, and rewards consumers in the process. The RVM accepts the containers, reads their barcode to determine the p[...] Tactics Subscribers Read More...

Fashion in 3D

Mall Websites, Technology Lab

Complexe Les Ailes added a new dimension to its category marketing strategy when it launched a 3D campaign to present the spring’s fashion trends.
The campaign posters that Canada's Complexe Les Ailes place on its three levels revealed new looks in 3D, turning browsing into a whole new experience for shoppers. With the free 3D glasses they could pick up on-site, visitors discovered seven n[...] Tactics Subscribers Read More...
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