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For the Experience

Mall Websites, Sales Promotions & More

ION Orchard promotes its launch by inviting customers to take a test and win prizes.
ION Orchard, which is due to open in Singapore on July 21, is inviting future customers to test their ION DNA and try to win prizes. A lucky few could win one of three prizes offered in five categories: a SGD$300 (approx $200) spree at Topshop/T[...] Tactics Subscribers Read More...

iGiving

Fundraisers, Social Media Campaigns

The Salvation Army makes the most of the web (including social media) when it comes to donations.
The Salvation Army is one of several charitable organizations that are using every online means possible to heighten awareness for their cause and keep donations coming in, despite the global financial crisis. It has its own TV channel on Youtub[...] Tactics Subscribers Read More...

Despereaux To The Rescue

Deal Makers, Entertainment, Sales Promotions

Hillsdale Shopping Center increases its Santa sales by over 40 percent through its holiday promotional partnership with Universal Studios.
Hillsdale Shopping Center (Hillsdale) was anxiously waiting for business to pick up last December, anticipating an influx of holiday shoppers eager to find the right gifts for everyone on their list. But several days into the marquis month, the [...] Tactics Subscribers Read More...

Angels at the Gate

Customer Service, Services

How some malls are taking holiday services to a new level.
Nice Fit The Harlequin showed some compassion for the denim-challenged last month. May 8 through 24, the UK center ran The Jean Genie service, a brainchild of the BWP Group. The PR and creative agency developed branded Jean Genie pods, whe[...] Tactics Subscribers Read More...

Mag Appeal

Sales Promotions & More, Technology Lab

Centers discover the value in advertising with magazines – both in print and online.
As a recognized lifestyle authority, Canadian House & Home enjoys a steady following online as well as on newsstands. Businesses that are eager to promote their brands to such a loyal audience now have the opportunity to not only place advertise[...] Tactics Subscribers Read More...

Tasty Temptations

Mall Websites

Shiodome City Center of Japan utilizes a straightforward website layout to help users find the stores that they seek.
Columns and tables might not be the most exciting concepts for Website design, but sometimes that’s what you need to help shoppers make sense of your center. Japan’s Shiodome City Center came up with a straightforward way to present its food[...] Tactics Subscribers Read More...

Make Your Holidays Social and Successful

Social Media Campaigns, Technology Lab

Social networking platforms such as Facebook and Twitter can enhance consumer engagement and loyalty.
One thing I have learned in the retail real estate development world is that the speed at which things are done can be the difference between success and failure. That’s true whether you’re talking about the approvals on site plans, the sign[...] Tactics Subscribers Read More...

Alive And Teaching

Gift Cards, Seasonal Giveaways, Social Media Campaigns, Sustainability

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers.
Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers last year. With the help of Santa’s elves, Holly walked around the California open-air center for a few hou[...] Tactics Subscribers Read More...

The 5% Club

Loyalty Programs, Sales Promotions

Retailers have relied on discounting to drive sales, but it can only be a short-term strategy.
Price has become a major marketing tool over the past few months, but new ways of generating sales have to be developed for retailers to prosper in a new economic environment. Sports Power, the Australian sports apparel retailer, developed a [...] Tactics Subscribers Read More...

The Unwrapping of The Promenade

Development News, Gift Cards, Sales Promotions & More

The Promenade unveils its updates during the busiest time of year, and achieves a record-breaking productivity high.
The Promenade picked the busiest time of year to unveil its new merchandise mix and revamped amenities. With a $46 million renovation nearly complete last November, the Canadian center felt like it couldn’t miss the opportunity to re-launch it[...] Tactics Subscribers Read More...
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