A Shoe-Lover’s Affair

Catwalk Shows, Entertainment, Sales Promotions, Sales Promotions & More, Style Lounge

A more Web-savvy Bayview Village hosts another category marketing campaign.

Sequels are tricky. They can turn a creative franchise into a gold mine or they can send intended audiences running for their lives. So far, Bayview Village’s Ultimate Shoe-Lover’s Event looks like a keeper. On February 9, the Canadian sh[...] Tactics Subscribers Read More...

Designers at Large

Apps, Technology Lab

Coca-Cola lets consumers unleash their creativity and share it with the world.

Coca-Cola doesn’t allow consumers to custom order their soft drink bottles yet, but it came one step closer this past holiday season when it launched its Design the World a Coke campaign. Consumers who visited the Cola-Cola site were encour[...] Tactics Subscribers Read More...

Fairy Tale Shopping

Customer Service, Entertainment, Technology Lab

Keeping youngsters entertained with free-to-rent MP3 players.

Stadion Center in Vienna, Austria has introduced a service for restless little ones: MP3 players that shoppers can rent for free from the customer service desk. The devices are pre-loaded with music and recordings of popular fairy tales to keep [...] Tactics Subscribers Read More...

The Sophisticated Art of Living Small

Shopping Center Business

Shopping centers learn to thrive despite budget confinement.

Baylor University’s homecoming parade is a big deal in Waco, Texas. Hailed as the oldest and largest of its kind in the United States, it has a following of thousands of alumni, students and residents who every fall line the streets to catch a[...] Tactics Subscribers Read More...

Pop That Corn!

Customer Service, Entertainment, Technology Lab

A look at a child-minding area, complete with a mini movie theatre.

CenterWest in Graz, Austria has a nifty alternative to traditional storytime at its Kinderland play area. The center runs a mini movie theatre where children ages three through 12 can watch popular films. The Kinderkino is open weekdays from [...] Tactics Subscribers Read More...

Web Watch: MetroGnome Vodcasts Go Live

Entertainment, Mall Websites

MetroCentre’s MetroGnomes get their own video podcasts online.

http://www.the-metrognomes.co.uk MetroCentre has given its MetroGnomes costumed characters some star appeal with a new Website that agency Robson Brown created. The U.K. mall’s beloved Herbert, Sherbert, Maggot and Rusty now have their o[...] Tactics Subscribers Read More...

PPMs: Making the New Methodology of Radio Station Rankings Reporting Work for Your Center

Technology Lab, Technology News

Unraveling the mysteries of buying radio advertising.

By Christine Kupczak & Anne Morse Buying radio advertising can sometimes be a mystery to many of us marketing directors. Not only is it complex in terms of calculations, ratings and cost per point, but radio station account executives also in[...] Tactics Subscribers Read More...

Web Watch: Simply Irresistible

Social Media Campaigns, Technology Lab

Axe launches a Valentine’s Day-themed website to promote its new fragrance.

Axe, the men’s grooming product brand, is continuing its mission to make young males irresistible objects of desire. You’ve probably already seen the Axe TV commercials, which are as precise as they get in their ability to target a specific [...] Tactics Subscribers Read More...

Woodgrove Centre’s Green Campaign

Sustainability

Woodgrove Centre wants its bags back. As an environmental initiative, shoppers can redeem 30 plastic bags from its retailers in return for an eco-friendly Woodgrove bag, plus some special offers from merchants.

Earth Day was the inspiration for the advertising campaign that Canada’s Woodgrove Centre used last April to celebrate life on Vancouver Island. With some guidance from mall marketing director Nola Dunn, Suburbia Advertising developed a campai[...] Tactics Subscribers Read More...

Relevant Advertising

Advertising Creative Design

Fashion retailer Henri Vézina targets businessmen with a clever advertisement.

Even the most stereotypically rigid bean counters might smile at this advertisement that fashion retailer Henri Vézina used to reach its primary target this past holiday season: business men. Created by the Bos advertising agency in Montreal[...] Tactics Subscribers Read More...