Little Secrets

Helpful elves come to the rescue of the gifting-impaired.

Géraud heads to La Part-Dieu with his mobile phone glued to his ear. The 36-year-old is your typical business executive who spends his days rushing from place to place. Today, he’s decided to stop at the Lyon shopping centre to find a gift fo[...] Tactics Subscribers Read More...

Wish & Win

Mall Websites, Technology Lab

Queensmere Observatory catered to a multi-ethnic clientele with its electronic communications campaign.

More than 1,800 shoppers headed to Queensmere Observatory in Slough, UK, last holiday season for a chance to reconnect with loved ones living abroad. From 13th through 15th December, the shopping centre and event management specialist, Zanadu[...] Tactics Subscribers Read More...

Mother Nature’s Holidays

Community Room, Sales Promotions & More, Sustainability

Some shopping centers are using the time when they have their clientele’s full attention—the holiday season—to raise awareness of environmental issues and make the case for a greener form of consumerism.

It’s hard to think of greenhouse gas emissions, the loss of the Nile or the plight of the polar bear when you’re frantically hunting through the shops of your local centre to find a gift for your 14-year-old nephew. A secure and healthy futu[...] Tactics Subscribers Read More...

What’s Your Theme?

Design Studio, Sales Promotions & More

Make ‘theme’ your marketing mantra.

Even the world’s least introspective Guru would be quick to expound the virtues of a personal mantra; that near-sacred verbal formulation that is repeated again and again to attain a higher state of awareness. Through the mantra, users find su[...] Tactics Subscribers Read More...

Ultimate Girls Night Out

Charity Partnerships, Fundraisers

MetroCentre’s fashion, food and beauty event doubled as a fundraiser for a Newcastle University cancer research project.

October is the United Kingdom's Breast Cancer Awareness Month and MetroCentre in Northeast England has appealed to shoppers to help raise awareness and funds for the Breast Cancer Campaign, the only charity that specializes in funding independen[...] Tactics Subscribers Read More...

Find Your Go

Social Media Campaigns, Technology Lab

Taubman Centers launches back-to-school campaign with event where students can create their own personalized avatar.

Have you created your own avatar lately? An avatar is a virtual cartoon-like representation of a person that, in many cases, can also walk and talk online. It's a toy of the latest Web 2.0 environment that has online surfers talking, both virtua[...] Tactics Subscribers Read More...

Up For the Challenge; Blending New Gift Cards with Well-Established Cultural Expectations

Gift Cards, Sales Promotions & More

Developers Diversified Realty launches ISLA Gift Cards that are accepted at 15 centers on the island.

Businesses dream of situations that allow them to meld marketing and culture seamlessly into a successful campaign. Developers Diversified Realty did just that with a recent re-branding initiative in Puerto Rico. Developers Diversified Realty[...] Tactics Subscribers Read More...

Surviving Disaster

Charity Partnerships, Community Room, Fundraisers

Disasters are inevitable. Recovery comes in many ways and malls are uniquely positioned to be conduits for care, concern and financial assistance.

Disasters happen. It's a sad part of life that just can't be avoided. In fact, according to the government run CDC Healthy Aging Program, "By the time American adults have lived through six decades or more, they have probably experienced more th[...] Tactics Subscribers Read More...

A Curious Weekend Affair

Sales Promotions, Sales Promotions & More

A visit from Curious George helped to boost Hillsdale Shopping Center’s traffic and sales.

In an effort to both promote center traffic and stimulate memberships for local PBS station, KQED, Hillsdale Shopping Center in San Mateo, California and KQED recently came together to host a weekend series of PBS events in the mall. The events [...] Tactics Subscribers Read More...

Chalk One Up for Back to School

Advertising Creative Design, Design Studio

A notebook, designed to look like a typical teen’s, was the center of Mic Mac Mall’s back-to-school campaign.

A 12-page scribbler (notebook) became the setting of a back-to-school campaign that chalked up a big response for Halifax, Nova Scotia's Mic Mac Mall. Designed to appear like a typical teenager's school notebook, the marketing piece brings to li[...] Tactics Subscribers Read More...