Tight Quarters

Entertainment, Special Events

Big Brother will be watching every move contestants make, as they try to survive two weeks of living in a shop at The Potteries Shopping Centre.

They won’t need to turn into Tarzan or Jane to win immunity, but the participants in The Potteries’ Living in a Box contest will require creativity and stamina to survive the game. Launched on 23rd October in the UK centre, Living in a Box i[...] Tactics Subscribers Read More...

Green Tactics: Making Tracks

Community Room, Sustainability

MEC puts out report that outlines exactly how it lives up to its environmentally friendly promises to members.

Mountain Equipment Co-Op (MEC), Canada’s largest supplier of outdoor equipment to pursuers of self-propelled wilderness-oriented activities, is walking its talk when it comes to sustainability. The cooperative, which serves more than two milli[...] Tactics Subscribers Read More...

Culture $hock

Sales Promotions, Sales Promotions & More

Like their music, literature, and TV choices, the task of selling to teens can be a shock to many marketers’ systems. But delve into the youth culture, and you’ll discover consumers who are ready to listen and eager to discover new brands.

You know the rhetoric: teenagers are fickle and therefore marketing to them cannot possibly be an exact science. True enough, but it’s a science nonetheless. Teens do change at lightning speed. Their mood, interests, concerns, tastes, aspir[...] Tactics Subscribers Read More...

Seeds of Change

Community Room, Sustainability

Chelmsley Wood shopping center celebrated the 2006 Solihull Arts Festival with free school workshops held onsite.

From 23rd to 29th September, more than 300 children from six local schools took part in Chelmsley Wood's workshops on nature and the environment, with participants designing and making their own tree. Each class also received a tree to take back[...] Tactics Subscribers Read More...

All Aboard the Water Shuttle

Community Room, Sustainability

Rives d’Arcins demonstrates its eco-citizenship with programs that range from a free fluvial shuttle to recycling facilities.

The Centre Commercial Rives d’Arcins in Bègles, France, operates a water shuttle every weekend aboard the Aliénor II. Every Saturday, the free service shuttles shoppers between the Louis XVIII Quay in downtown Bordeaux and the center. The sh[...] Tactics Subscribers Read More...

Blowing Away the Competition

Entertainment, Special Events

The famous Windy City of Chicago welcomes the stiff breeze of competition as the annual ICSC MAXI Awards showcase marketing skill and innovation within the shopping center industry.

The marketing-specific ICSC Fall Conference and Trade Show blew into the Windy City of Chicago during a warm and sunny stretch of late September. Entitled Impact!, the 2006 conference was staged at the majestic Hilton Chicago Hotel located on Mi[...] Tactics Subscribers Read More...

The Core’s Cheeky Encounter

Charity Partnerships, Community Room

Brief Encounters brings shoppers face-to-face with the often all too delicate issue of prostrate cancer.

Downtown Calgary's The Core is a distinctly urban combination of three centers; Calgary Eaton Center, TD Square and Scotia Centre. The combination presents shoppers with more than 160 stores stretched across several downtown blocks, connected wi[...] Tactics Subscribers Read More...

Lunar Festival Fun

Community Room, Sales Promotions & More

While Chinese New Year is the first large gift-giving event of the New Year for the Asian community, Lougheed Town Centre discovered that many ethnic groups also follow the Lunar Calendar.

Lougheed Town Centre in Burnaby, British Columbia has won both a Maple Leaf and a MAXI Merit for its Lunar Festival program that concentrated its efforts on achieving deep penetration of the existing market through a community engagement program[...] Tactics Subscribers Read More...

Citizen Kate

Sales Promotions & More

Kate Fischer shines as the national spokesmodel for Australia’s AMP Capital Shopping Centres.

When Australian's think of AMP Capital Shopping Centres (AMPCSC), they're likely to also be thinking about Australia's popular actress/songstress/model, Kate Fischer. That's thanks to a successful creative campaign that employed Kate Fischer and[...] Tactics Subscribers Read More...

Eyes on the Future

Design Studio, Sales Promotions & More

To appeal to a growing market of young families, Garden City Shopping Centre gave shoppers a chance to win a contribution to their educational funds.

It’s your classic neighbourhood story: older couples move out and younger families move in. It’s happening right now in Garden City Shopping Centre’s primary trade area in Winnipeg, Canada, so marketing manager Tracey Lachaine is going wit[...] Tactics Subscribers Read More...