Game On!

CentrO (Oberhausen, Germany) brought World Cup action to 3,000 fans using a 20-square-meter LED screen.

It was a perfect opening to the World Cup. Fans packed into the 3,000-seat Platz der Guten Hoffnung (Good Hopes Place) at CentrO in Oberhausen, Germany, to witness the home team register a convincing 4-2 victory over Costa Rica on 9th June, desp[...] Tactics Subscribers Read More...

The Cute and the Cuddly

Community Room, Sales Promotions & More

For many shoppers, pets are akin to their kids. The secret to harnessing that potential spending power lies in treating both owners and pets with respect.

More than ever before, animals and their needs are in vogue with consumers; and why not? Animals are often cute and cuddly, and it seems a good many of us are welcoming them into our homes at a record pace. More than 60 percent of American ho[...] Tactics Subscribers Read More...

Not Like the Others

Advertising Creative Design, Design Studio

A cheeky ad campaign was designed to get the message across: The Galleries Victoria (TGV) is “Not Like the Others”.

Shopping centers are often accused of playing too long with the cookie cutter concept; just the same old stores with the same old merchandise. Now, a cheeky new ad campaign, designed to relaunch Ipoh’s The Galleries Victoria as TGV, will ensur[...] Tactics Subscribers Read More...

Operation: Troop Support

Sales Promotions, Sales Promotions & More

Valley Fair Mall celebrated Armed Forces Day with patriotic flair.

Red, white and blue were the colors of the season as Valley Fair Mall celebrated Armed Forces Day on Saturday, May 20, 2006 from 1pm-3pm. The celebration began with an Apache helicopter landing in the mall's west parking lot for all to see up cl[...] Tactics Subscribers Read More...

STEP to Outer Space

Entertainment, Special Events, Technology Lab

Orlando Fashion Square Mall enclosed students in a space station simulator for 45 hours, while others acted as flight directors, communicators, engineers, specialists, and tour guides.

Florida's Orlando Fashion Square Mall recently had its shoppers eagerly exploring the heavens as it staged an extensive mission to outer space. The mall's mission astronauts, who participated in the 45-hour space simulation, were students, grade[...] Tactics Subscribers Read More...

Line-up Your Holiday Headlines

Entertainment, Special Events

Grabbing headline space for your Holiday shopping message takes planning and commitment.

Finding your mall’s Santa and his Holiday team basking under the harsh lights of a police line-up is one way to get your shopping center’s name into the news headlines. But such controversial media coverage is likely more than the average ma[...] Tactics Subscribers Read More...

Bedazzling Aventura Shoppers

Décor Themes, Design Studio

Requiring over 5,000 hours of work to set up, Aventura Mall features a grand display of holiday décor.

Aventura Mall, South Florida's largest super regional mall, welcomed another exciting holiday season with the November return of its sensational seasonal décor. The multi-million dollar décor package, which featured a train ride through the ma[...] Tactics Subscribers Read More...

The Christmas Gift of Aloha

Sales Promotions, Sales Promotions & More

The Ala Moana shopping center created the tale of Merry the elf, who fell from Santa’s sleigh and now adventures in Hawaii.

Imagine your first day on the job as a newly trained elf and you fall off Santa’s sleigh only to find yourself in Hawaii. That is the tale of Merry, whose many adventures were discovered by visitors to Ala Moana last season. Throughout Decembe[...] Tactics Subscribers Read More...

Wednesday Duties

Celebrity Appearances, Entertainment, Special Events

Star-studded yet community focused events helped strengthen Olivium Outlet Centre’s brand and performance.

Olivium Outlet Centre (Olivium) in Istanbul, Turkey, turned Wednesday into the most exciting day of the week when it executed an award-winning public relations programme to build up the Olivium brand and give a much-needed boost to sluggish foot[...] Tactics Subscribers Read More...

Space Adventures

Entertainment, Loyalty Programs, Sales Promotions & More

Forum Madeira’s Children on the Moon program gives little ones a chance to discover the wonders of space.

The common area in Portugal’s Forum Madeira is probably as close to outer space as local school children will ever get. On 5th April, the shopping centre launched Children on the Moon, a new program that teaches young visitors, ages five to 10[...] Tactics Subscribers Read More...